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Index
Front Matter
Praise for The Entrepreneur Equation
Title Page
Copyright
Dedication
Acknowledgments
Contents
Foreword
Introduction
SECTION ONE
The Issue - The Assumptions, Myths, and Realities of Entrepreneurship
1. The American Dream
2. Why Is There No Screening Process for Entrepreneurship?
3. Entrepreneurship Is Not One Size Fits All
SECTION TWO
Assessing Your Fit with Entrepreneurship
2A Assessing Your Motivation
4. What the Heck Does an Entrepreneur Actually Do?
5. Why the HBIC and the BMOC Have Very Little Control
6. Your Ego Made You Do It
7. Business Ideas - Worth Almost as Much as the Paper They Are Written On
8. There Is a Reason That You Enjoy Your Hobby (Hint - It's Not Work)
9. You Will Still Have to Work with People
2B Assessing Your Timing
10. Your Personal Responsibilities - a.k.a. You Can't Make Two Things Your Number One Priority
11. Wanting to Run before You Walk
12. When the Heck Are You Going to Have Time to Start a Business?
13. Often It Is Who You Know versus What You Know
14. Money Sicknesses Make for an Unhealthy Business
2C Assessing Your Personality
15. Business Is a Roller Coaster, Not a Merry-Go-Round
16. The Shiny New Thing Syndrome: When It's Fun for a Day and Okay for a Week . . . But Sucks for a Lifetime
17. Businesses Don't Happen Overnight
18. Do You Have the Core Competencies to Be a Santa or an Elf?
19. The "Secret" Is Hard Work
SECTION THREE
Assessing the Business's Fit for You
3A Assessing the Opportunity
20. It Takes Money to Make Money
21. The Most Competitive Time Ever
22. Too Smart for Your Own Good
23. Buying a Business Is Acquiring Someone Else's Problems
24. Just Because You Won the Genetic Lottery Does Not Mean You Were Born with an Entrepreneurship Gene
3B. Assessing the Risks, Issues, and Rewards of Entrepreneurship
25. The Business Version of Let's Make a Deal - Is There Enough Upside to Justify All of the Risks?
26. People, Spaces, and Things . . . What You Give Up When You Leave Your Job
27. Employees - Damned If You Do (or Don't) Hire Them
28. Sometimes "Cash Flow" Doesn't Flow
29. The You Show - Even If You Have Tons of Friends, You Are in This Alone
SECTION FOUR
Assembling Your Entrepreneur Equation, and a Few Reminders in Case You Get Sucked in by the Hype
30. Finalizing and Evaluating Your Entrepreneur Equation
31. A Momentary Lapse of Reason
32. The Cheat Sheet
Index
About the Author
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