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Index
Title Page
Copyright Page
Acknowledgments
Preface
Dedication
About the Authors
About Ernst & Young’s Strategic Growth Markets Practice
THE ERNST & YOUNG ENTREPRENEUR OF THE YEAR PROGRAM
Who Is Eligible?
PART I - The Purpose of a Business Plan
CHAPTER ONE - The Business Plan
PLANNING NEEDS TO BE DYNAMIC
LOOKING FORWARD—THE BUSINESS PLAN AS A PLANNING DOCUMENT
SUCCEEDING BY SUCCEEDING, SUCCEEDING BY NOT FAILING
LOOKING BACKWARD—THE BUSINESS PLAN AS A YARDSTICK
RAISING CASH—THE BUSINESS PLAN AS A FINANCING TOOL
THE BUSINESS PLAN—A MORE GENERALIZED TOOL
USING PROFESSIONALS
THE ROLE OF THE PLAN IN RAISING MONEY
CHAPTER TWO - Who Reads the Business Plan?
TERMS OF DEBT
INVESTORS
CHAPTER THREE - Legal Forms of a Business
MAJOR VARIABLES
A FEW WORDS ABOUT BUYING A COMPANY
CHAPTER FOUR - Due Diligence
RISK INVENTORY
TRANSACTION RISK
THE TRANSACTION SCORECARD
PART II - An In-Depth Look at a Business Plan
CHAPTER FIVE - Contents
I. GOOD FOODS, INCORPORATED BUSINESS PLAN
CHAPTER SIX - Executive Summary
COMMENT: EXECUTIVE SUMMARY
CHAPTER SEVEN - General Company Description
COMMENT: GENERAL COMPANY DESCRIPTION
CHAPTER EIGHT - Products and Services
COMMENT: PRODUCTS AND SERVICES
CHAPTER NINE - Marketing Plan
MARKET DEFINITION AND OPPORTUNITY
COMPETITION AND OTHER INFLUENCES
COMMENT: COMPETITION AND OTHER INFLUENCES
MARKETING STRATEGY
MARKET RESEARCH
SALES FORECASTS
SUPPORT MATERIAL
CHAPTER TEN - Operational Plan
PRODUCT DEVELOPMENT
MANUFACTURING
SERVICE AND SUPPORT
OTHER INFLUENCES
PROTECTIONS
CHAPTER ELEVEN - Management and Organization
MANAGEMENT TEAM/PRINCIPALS
ORGANIZATIONAL CHART
POLICY AND STRATEGY
CHAPTER TWELVE - Major Milestones
CHAPTER THIRTEEN - Structure and Capitalization
STRUCTURING THE DEAL
CAPITAL REQUIREMENTS
SOURCES OF CAPITAL
CHAPTER FOURTEEN - Financial Plan
NOTES AND ASSUMPTIONS FOR FINANCIAL PROJECTIONS
INCOME STATEMENTS
SUMMARY OF HISTORICAL FINANCIAL DATA AND ESTIMATED BALANCE SHEET
CASH FLOW STATEMENT
BALANCE SHEET AND FINANCIAL RATIOS AND STATISTICS
BREAK-EVEN ANALYSIS
PRODUCT- AND SERVICE-SPECIFIC FINANCIAL SUMMARIES
CHAPTER FIFTEEN - Confidentiality Agreements
CHAPTER SIXTEEN - Further Considerations
PEOPLE
MONEY
CASHING OUT
WOMEN AND MINORITIES
PART III - Other Resources for Entrepreneurs
CHAPTER SEVENTEEN - Resources for Entrepreneurs
CHAPTER EIGHTEEN - Conclusion
Index
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