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Index
Cover
Dedication
Image Credits
Epigraph
So, what is your first impression of this book?
Learning to judge.
1: Help me organize my life, please.
2: Nice package.
3: Use only as directed . . . but for what?
4: Bite.
5: Block that billing!
6: Hot impression.
7: Call Security!
8: So cool.
9: Fully adjustable.
10: Expect delays.
11: Counting down . . .
12: X marks the teeny, tiny, hard-to-find spot.
13: Picking up.
14: Don’t get me started. Or do.
15: Where the toys are.
16: Lead us not into Penn Station.
17: How refreshing.
18: Um . . .
19: Excuse me—I’m on what?
Judgment at work.
20: Good morning.
21: Lather up.
22: Get your balance.
23: How much?
24: Like five fingers.
25: I’ll have . . .
26: Can you read the top line?
27: Say what? Say that.
28: Where am I?
29: CMYK
30: Smoked.
31: Have we Met?
32: Jolly Roger.
33: Good-bye.
34: Fender bender.
35: What’s going to happen next?
Clarity gets to the point.
Acknowledgments
Watch Chip Kidd’s TED Talk
Related Talks on TED.Com
About TED Books
Also from TED Books
About TED
About Chip Kidd
Copyright
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