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Index
Contents Why You Should Read This Book
Chapter 1: The Three Keys to One Million in the Bank
The Only Three Things You Need to Know Why Stop at $1,000,000? Why Is a Business the Best Way to Go? Why Does It Take Three to Seven Years? Why a Tried and True Business? The Roadmap to $1,000,000
Case Study: How Going Fishing Landed Ken a Million Bucks
PART I: Picking a Tried and True Business
Chapter 2: Picking a Business
Strategy #1: Learn Your Business by Working in Someone Else’s Strategy #2: Look at Other Tried and True Models Strategy #3: Considering Risky Businesses
Chapter 3: Buying a Business
Buying an Existing Business Buying a Franchise Going into Multi-Level Marketing Scale Your Own Business (Not Someone Else’s)
Chapter 4: The Truth About Starting an Online Business
Tech Companies vs. Traditional Companies Traditional Businesses On the Internet The Siren Call of Online Business
Chapter 5: Finding Free Business Help and Advice
TWO ACRONYMS YOU NEED TO KNOW: SBDC AND SCORE Targeted Resources and Organizations Do Your Homework Before Getting Help Make Sure You Get What You Need
Chapter 6: Business Plan Basics
Getting Cheryl to a Million Why Business Plans Are Important What It Needs to Cover Plan Your Exit
PART II: The Money's Hiding in Plain Sight
Chapter 7: Myths on Where the Money Comes From
Raising Money from Friends and Family Self-Financing Your Business What’s Extreme Saving?
Chapter 8: Wealth and Savings Chapter 9: Other Places to Find the Money
Getting a Bank Loan Crowdfunding Peer-to-Peer (P2P) Lending Microlending
Chapter 10: Raising Money from Investors
Why Investors Invest How Much Is Your Idea Worth? How Much Do You Really Need? The Investors Hiding in Plain Sight
Chapter 11: Spot the Investors Right in Front of You
Finding Investors at Starbucks Smart Networking Finding Investors on LinkedIn The Rules of Engagement (for Investors)
Case Study: From Under a Bridge to Through the Roof
PART III: The Basics of Sales and Marketing
Chapter 12: The Business Skills You Have to Have
Sales and Marketing Financial Management Leadership and Management Always Be Learning
Chapter 13: What You Need to Know About Sales
Learning How to Sell
Chapter 14: What You Need to Know About Marketing
Stand Out from the Crowd The Cornerstone of Your Marketing Marketing with Websites, SEO, and PPC
PART IV: Getting Yourself Ready to Start a Business
Chapter 15: How Your Brain’s in the Way
Cognitive Biases
Chapter 16: Using Habits, Willpower, and Self-Discipline to Reach Success
How to Change Your Habits Finding the Will to Win
Chapter 17: Tracking Your Success
How to Use a Business Journal
Chapter 18: Set Goals to Succeed
Recognizing Types of Goals
Chapter 19: On Your Way to a Million
Take Action Don’t Quit Your Day Job Don’t Forget the Golden Rule Set Your Sights High
Recommended Reading
On Sales
On Marketing On Negotiation On Problem Solving and Creativity On Personal Development and Decision-Making On Peer-to-Peer Lending and Borrowing On Personal Finance Buying a Business
About the Author Acknowledgments More One Million in the Bank Resources
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