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Index
Contents
Why You Should Read This Book
Chapter 1: The Three Keys to One Million in the Bank
The Only Three Things You Need to Know
Why Stop at $1,000,000?
Why Is a Business the Best Way to Go?
Why Does It Take Three to Seven Years?
Why a Tried and True Business?
The Roadmap to $1,000,000
Case Study: How Going Fishing Landed Ken a Million Bucks
PART I: Picking a Tried and True Business
Chapter 2: Picking a Business
Strategy #1: Learn Your Business by Working in Someone Else’s
Strategy #2: Look at Other Tried and True Models
Strategy #3: Considering Risky Businesses
Chapter 3: Buying a Business
Buying an Existing Business
Buying a Franchise
Going into Multi-Level Marketing
Scale Your Own Business (Not Someone Else’s)
Chapter 4: The Truth About Starting an Online Business
Tech Companies vs. Traditional Companies
Traditional Businesses On the Internet
The Siren Call of Online Business
Chapter 5: Finding Free Business Help and Advice
TWO ACRONYMS YOU NEED TO KNOW: SBDC AND SCORE
Targeted Resources and Organizations
Do Your Homework Before Getting Help
Make Sure You Get What You Need
Chapter 6: Business Plan Basics
Getting Cheryl to a Million
Why Business Plans Are Important
What It Needs to Cover
Plan Your Exit
PART II: The Money's Hiding in Plain Sight
Chapter 7: Myths on Where the Money Comes From
Raising Money from Friends and Family
Self-Financing Your Business
What’s Extreme Saving?
Chapter 8: Wealth and Savings
Chapter 9: Other Places to Find the Money
Getting a Bank Loan
Crowdfunding
Peer-to-Peer (P2P) Lending
Microlending
Chapter 10: Raising Money from Investors
Why Investors Invest
How Much Is Your Idea Worth?
How Much Do You Really Need?
The Investors Hiding in Plain Sight
Chapter 11: Spot the Investors Right in Front of You
Finding Investors at Starbucks
Smart Networking
Finding Investors on LinkedIn
The Rules of Engagement (for Investors)
Case Study: From Under a Bridge to Through the Roof
PART III: The Basics of Sales and Marketing
Chapter 12: The Business Skills You Have to Have
Sales and Marketing
Financial Management
Leadership and Management
Always Be Learning
Chapter 13: What You Need to Know About Sales
Learning How to Sell
Chapter 14: What You Need to Know About Marketing
Stand Out from the Crowd
The Cornerstone of Your Marketing
Marketing with Websites, SEO, and PPC
PART IV: Getting Yourself Ready to Start a Business
Chapter 15: How Your Brain’s in the Way
Cognitive Biases
Chapter 16: Using Habits, Willpower, and Self-Discipline to Reach Success
How to Change Your Habits
Finding the Will to Win
Chapter 17: Tracking Your Success
How to Use a Business Journal
Chapter 18: Set Goals to Succeed
Recognizing Types of Goals
Chapter 19: On Your Way to a Million
Take Action
Don’t Quit Your Day Job
Don’t Forget the Golden Rule
Set Your Sights High
Recommended Reading
On Sales
On Marketing
On Negotiation
On Problem Solving and Creativity
On Personal Development and Decision-Making
On Peer-to-Peer Lending and Borrowing
On Personal Finance
Buying a Business
About the Author
Acknowledgments
More One Million in the Bank Resources
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