The New Relationship Marketing by Smith, Mari -- Read -- Imperial Library of Trantor

Index

Cover Praise for The New Relationship Marketing Title Page Copyright Dedication Foreword Acknowledgements Introduction: What Is the New Relationship Marketing, and Why Is It Crucial to Businesses Today?

The Paradigm Shift 11 Common Fears in the World of New Media Marketing Eight FAQs on Relationship Building in the New Age Simplicity on the Other Side of Complexity Who Is This Book For? How This Book Will Benefit You

P Is for People O Is for Objective S Is for Strategy T Is for Technology Move from One-Way to Multiway Communication Conquer the Fear of Exposure—My Story Identify Your Fears Around Social Marketing Chapter 1 Summary

Chapter 2: The New Business Skills Everyone Needs

Build Empathy Express Genuine Care Give to Others Without Having an Agenda Have an “Inclusive Attitude” Use Discernment Communicate Clearly and Concisely Check Spelling and Grammar Follow My Eight Rules for Effective Electronic Communication Take Radical Responsibility Chapter 2 Summary

Chapter 3: How to Stay Connected, Yet Protect Your Time and Privacy

Assign Brandividuals and Community Managers Create a Daily Routine Make Use of Social Media Management Tools Choose Your Level of Active Online Participation Adopt the Sprint and Pause Method Chapter 3 Summary

Identify Your Core Values Hire Slow—Fire Fast Chapter 4 Summary

Chapter 5: Step 2: Review Your Relationships and Chart Your Five Contact Circles

Build Your Hollywood Squares (and Where Mine Got Me!) The Five Relationship Circles Who's in Your Room? Chapter 5 Summary

Chapter 6: Step 3: Assess and Improve Your Online Presence

Be the Face of Your Brand Review and Update Your Brand Connect through Blogging Track Your Online Mentions Check Your Online Ranking Optimize Your Social Profiles Set Up Your Ancillary Tools Determine Your Privacy Levels Learn Social Networking Etiquette Chapter 6 Summary

Chapter 7: Step 4: Build Your Network and Become a Center of Influence

A Four-Part Formula for Building a Loyal Community Meet the Needs of Your Audience The Brand of Becoming a Recognized Center of Influence Are Influencers Born or Made? Build Your Golden Rolodex Create Radical Strategic Visibility Engage in Conscious Social Media Stay Current with Reputation Management Chapter 7 Summary

Chapter 8: Step 5: Become an Authority Through Quality Content

Become a Quality Curator Focus on Quality Content Learn the Art of the Retweet Set Up a Content Calendar Use Multimedia for Greater Visibility Repurpose Your Content Chapter 8 Summary

Chapter 9: Step 6: Turn Fans, Friends, and Followers Into Paying Customers

Set Up a Promotional Calendar Profit Through Joint Ventures Integrate Calls to Action Develop Your Unique Marketing Style Use Photos for Impact Maximize Your Facebook Fan Page Make Special Offers Chapter 9 Summary

Chapter 10: Step 7: Go Offline to Optimize Your Online Marketing

Attend Meetups and Tweetups Join Networking Groups Review Online Calendars of Events Do More Public Speaking Chapter 10 Summary

Chapter 11: Step 8: Protect Yourself From the Dark Side of the New Web

Manage Cyberbullies and Trolls Protect Yourself from Spammers Embrace Feedback Chapter 11 Summary

Build a World-Class Brand Increase Personalization Identify Superfans Test the Market Through Crowdsourcing Chapter 12 Summary

Conclusion: How to Adapt as Technology Changes: The Future of Relationship Marketing

Keeping Up Mobile Explosion The Growth of Video Marketing Touch Screen Mirrors High-Tech, High-Touch Events Let's Meet

Notes

Resources

Blogs Business Networking Organizations Events Facebook Promotions Applications Protecting copyright Recommended Books Research, demographics Social Media Case Studies Social Media ROI Spelling and Grammar Social Isolation Video streaming and recording Video marketing Webinar platforms

Index