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Index
Cover
Title Page
Copyright Page
Endorsements
Dedication
Contents
Foreword by Mark Sanborn
Part 1 The Prison
Citizens of Shawshank
Do You Feel Trapped?
Do You Feel Enslaved?
Do You Feel Dissatisfied?
Why the “When” Is “Now”
Part 2 The Plan
Step One: DESIGN Your Story
Step Two: DESIGN Your Space
Step Three: DESIGN Your Service
Step Four: CREATE Your Platform
Step Five: CREATE Your Product
Step Six: CREATE Your Promotion
Step Seven: MAINTAIN Your Community
Step Eight: MAINTAIN Your Clarity
Step Nine: MAINTAIN Your Credibility
Part 3 The Payoff
Zihuatanejo
Appendix A: Two Quick but Critical Reflections
Appendix B: Four Types of Prisoners
Appendix C: Dream Job Bootcamp
Acknowledgments
Notes
About the Author
Other Books by Author
Back Ads
Back Cover
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