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Imperial Library
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Index
Title Page
Copyright Page
Dedication
Introduction
Welcome to the Hunger - IT WILL COST YOU YOUR LIFE.
The Market for Something to Believe In Is Infinite
Create Your Own Global Microbrand
Keep It Simple
Join the Overextended Class
Have a World-Class Product
Make Art Every Day
Fill In the Narrative Gaps
Remember Who You Really Are
Treat It Like an Adventure- an Adventure Worth Sharing
Success Is More Complex Than Failure
Sleep Rough
Create “Social”
Create Snowballs
Avoid Dinosaurspeak
Find Your “Moment”
Embrace Crofting
The Tao of Undersupply
Don’t Be “Middle-Seat Guy”
Cheap, Easy, Global Media: The Revolution Is Already Here, and It’s Permanent
“The Twenty”: Control the Conversation by Improving the Conversation
The “Creative Life” Is No Longer One of Many Economic Options; It’s Now the ...
What Entrepreneurs Can Learn from Artists, and Vice Versa
No, You Can’t Have It All
If Your Boss Won’t Let You Articulate Your Evil Plan During Company Hours, Quit
Get Other People to Hate You
Steal Time, Every Day
The Pressure to “Not Be Shit”
A Good Customer Base Is the Best Marketing Plan There Is
Continuity Is Key
Create Expressive Capital
Good News! You Don’t Die.
“This Is It”
“Take the Cream Off the Top, Leave the Rest Behind”
“Live in the Market, Not in the Spreadsheet”
Don’t Worry If You Don’t Know Absolutely Everything Before Starting Out
Death by Stuff
Everything Begins with the Act of Gift-Giving
Be a Waker
Human Beings Don’t Scale
Evil Plans Are Not Products; Evil Plans Are Gifts
Your Evil Plan Starts Here:
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