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Index
Praise Title Page Copyright Page Dedication Acknowledgements Epigraph Introduction Chapter 1 - Welcome to the World of How-To Writing
What if you are not an expert in any subject? What does a how-to writer do? The state of how-to writing in the information age 10 in-demand topics for how-to writers Overseas competition 5 ways to stand out from the crowd How much money can you make?
Chapter 2 - Choosing Your How- To Writing Niche
Advantages of specialization versus being a generalist What is a niche? Choosing your niche How many niches? Niche size Is there a market for your topic on the Internet? Traditional publishing versus self-publishing Micro-niching Adjacent areas Going wider instead of deeper
Chapter 3 - Research and Knowledge Acquisition
The hierarchy of content: information, knowledge, and wisdom The 4-step how-to writing process Research and knowledge acquisition What you know can make you richer Get other people to write your book for you online Interviewing subject matter experts (SMEs) Launching writing projects on your blog Your content goldmine
Chapter 4 - Products, Titles, and Outlines
Media and format selection Word length and information density considerations Titles, heads, and subheads Organizing your content Outlining with mind maps Index card method Check out competing table of contents
Chapter 5 - Becoming a Master How-To Writer
Levels of the game The 7 most common how-to writing mistakes and how to avoid them Matters of voice Matters of tone Matters of style The 3 C’s formula for nonfiction writing Create systems for success for your readers Motivating the reader to follow your instructions and achieve her goal Avoid content overload Why you should minimize hyperlinks, cross references, and content appendices How to make sure your how-to books never go out of date Quick start guides Formats and pricing
Chapter 6 - Getting Started with Magazine Articles
Keep ownership of your content How to identify your markets Writing your query letter Tips for writing killer query letters Should you enclose clips with your query letter? Quote outside experts Dealing with revisions Writing for trade publications
Chapter 7 - Your First Nonfiction Book
Becoming a published book author 8 steps to getting your book published Taking the first step Your 5 book publishing options Why every how-to author should write at least one book Coming up with the right idea for your first book Why you should not worry about having your book idea being stolen Writing a winning book proposal Finding and working with a literary agent Book marketing and promotion
Chapter 8 - Make an Online Fortune Selling E-Books
E-book formats: Kindle, PDF, others What makes e-books special? 21 steps to writing and publishing your first e-book Ideal word length for e-books Choosing e-book topics Writing style for e-books E-book page layout and PDF setup Pricing and guarantee Technical glitches Updated and new editions
Chapter 9 - Special Reports, Booklets, Forms, Kits, and Other Short-Form ...
Multiple price points Booklets Tip sheet Forms kits Writing white papers for fun and profit Compiling and marketing directories and reference guides Collections and compilations Workbooks and study guides Information product merchandise
Chapter 10 - Newsletters and E-Zines
How to write and design your free e-newsletter How to engage your e-newsletter audiences How to design and format your e-newsletter Seven ways to build your e-zine subscriber list Upselling your free newsletter subscribers to a paid subscription Will your paid subscription newsletter fly? Using direct mail to launch your paid subscription newsletter Selling newsletter subscriptions online Provide your subscribers with these value added extras and bonus gifts
Chapter 11 - Recurring Revenues with Membership Sites
What are membership sites? Membership site software Membership pricing and terms How to quickly and easily create a high-value paid membership site Marketing your membership site: the 1,000 member goal How to keep paid members from unsubscribing
Chapter 12 - Speeches, Presentations, and Workshops
How to give great talks Write for the ear, not the eye Overcoming stage fright Using visual aids How to use PowerPoint effectively When and where to speak Screening speaking opportunities Negotiating the speaking contract The TSR = SR + PS + CB seminar profit formula
Chapter 13 - Colleges, Adult Education, and Public Seminars
Public seminars—private and college 12 tips for getting hired by public seminar firms and continuing education programs
Chapter 14 - Tele-Seminars, Webinars, Podcasts, and Radio and TV Interviews
Tele-seminars How to create a tele-seminar Produce your own podcasts Be a featured guest on dozens of TV and talk radio shows this year
Chapter 15 - Training, Coaching, and Consulting
How to make $5,500 a day training corporate employees Selling yourself as a trainer How to become an independent consultant in your field Becoming an independent consultant Why consulting is more competitive today than ever before The five key consulting activities
Chapter 16 - Audio CDs and DVDs
How to professionally record a one-hour audio CD at zero cost Produce a three-CD audio album in less than half a day Overcome the objection, “I’d rather read a book than listen to an audio CD” Videotape your speeches for free
Chapter 17 - Make Money Selling Software
Marketing software Price and value Response mechanisms 10 steps for marketing software products Why packaging your how-to knowledge as software is more profitable than ... Turn your knowledge into high-priced software
Chapter 18 - Managing Your How-To Information Empire
Expand your output into multiple media Tailoring your how-to writing empire to deliver your ideal lifestyle Cashing out: can you sell your how-to writing empire? How to have fun as an information writer and packager for the rest of your life
A - Appendix A: Further Exploration of the Topics in this Book B - Appendix B: Resources, Model Documents, and Forms Resources About the Author Index
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