Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
Cover
Praise Page
Title Page
Copyright
Foreword
Introduction
Getting to Social Business
Part One: Adapting Organizations to the Twenty-First Century
Chapter 1: Social Media: Drivers of Global Business Opportunity
Using Social Media Strategically for High-Impact Business Outcomes
Applying Social Business Transformation to Existing Business Functions
Chapter 2: Social Media: A Way of Life, a Way of Business
Chapter 3: Who's Winning in Social Business and Why
The Social Business Workplace: MillerCoors
Optimizing Supply Chains with Social Business: Teva Canada
Reorganizing Corporate Communication with Social Business: IBM
Improving Stock Trades with Social Business: Bloomberg
Boosting Retailer Productivity with Social Business: Mountain Equipment Co-Op
Enlisting Customers with Social Business to Create Better Support: Intuit
Learning to Focus on What Matters in Social Business
Chapter 4: The Global Business Transition to Social Media
Chapter 5: How Business Will Make the Transition
Next-Generation Business: Open, Social, and Self-Service
What Social Business Consists Of
How Social Businesses Will Emerge
Part Two: The Techniques of Social Business
Chapter 6: Social Media Marketing
Strategic Approaches to Social Media Marketing
Getting to Return on Investment with Social Media Marketing
The Virtuous Social Business Cycle: Listening and Engagement
Social Business Intelligence: Next-Generation Listening and Engagement
Chapter 7: Social Product Development
Chapter 8: Crowdsourcing: Community-Powered Workforces
A Brief Primer on Crowdsourcing
Moving to Crowdsourcing: A Process
Chapter 9: Social Customer Relationship Management and Customer Communities: Social Customer Care
Chapter 10: Social Business Ecosystems: Engaging with Business Partners
Social Business Ecosystems: Essential Examples
The B2B Social Business Options
Assessing the B2B Social Business Advantage
Chapter 11: Workforce Engagement: Creating a Connected Company Using Social Business
The Elements of Social Workforce Engagement
What Then Is Social?
Functions of Workforce Collaboration
Key Benefits of Social Collaboration
An Example of a Social Workforce
Chapter 12: Social Business Supporting Capabilities
Community Management: The Essential Social Business Capability
Social Analytics and Business Intelligence
Core Social Business Intelligence Strategies
Social Business in Regulated Industries
The Regulated Social Business Life Cycle
Part Three: Social Business Design and Strategy
Chapter 13: Identifying Priorities and Planning
Social Business Transformation: The High-Level Process
Revisiting Priorities and Planning
Chapter 14: Building Blocks: The Elements of Social Business
Chapter 15: Business Cases, Pilots, Return on Investment, and Value: Tying Them Together
Chapter 16: Building a Social Business Strategy: The Outputs
Chapter 17: Getting Started with Social Business
The Phases of Social Business Adoption
Social Business Adoption Strategies
Chapter 18: Maturity: The Social Business Unit
Epilogue
Appendix: The Ten Tenets of Social Business
Notes
Chapter One
Chapter Two
Chapter Three
Chapter Four
Chapter Five
Chapter Six
Chapter Seven
Chapter Eight
Chapter Nine
Chapter Ten
Chapter Eleven
Chapter Twelve
Chapter Thirteen
Chapter Fourteen
Chapter Fifteen
Chapter Seventeen
Epilogue
Acknowledgments
About the Authors
Index
← Prev
Back
Next →
← Prev
Back
Next →