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Index
Enterprise Games Dedication Preface
Challenges and Opportunities Audience for This Book Structure of This Book
Michael Hugos
Acknowledgments We’d Like to Hear from You Safari® Books Online
1. Transformation of the Great Game of Business
Games Could Make Flow Capitalism as Shared Opportunity Game-Like Operating Models Drive Growth and Profits
2. Feedback in the Real-Time Economy (Why Games Matter)
Feedback Systems Are the New Highest Calling of Information Technology Game Mechanics Applied to Business A Multiplayer Online Game Known as the “Red Cup System”
3. Feedback Systems Drive Business Agility
Traditional Bonus Plans Fail to Provide Clear Goals and Rules Effective Bonus Plans Create Trust and Participation in the Game Game Dynamics Promote Business Agility A Multiplayer Online Game of Agile Supply Chain Management
4. New Paradigms and Operating Principles
Games, Gamers, and New Business Strategies All the World’s a Game
5. Gamification
Why Gamification? Concepts and Techniques of Gamification Foursquare Playboy Samsung Electronics Salesforce.com Gamification Is a Controversial Practice Beyond Gamification CityOne by IBM Plantville by Siemens Gamification is Just the Start
6. A Continuum of Functionality: Simulations to Serious Games
A Continuum of Functionality in Game Capabilities Pilots, Soldiers, and Surgeons Play Serious Games Serious Games for Pilot Training Serious Soldier Games Surgery Is a Serious Game Simulations and Serious Games Merge with the Real World Use of Serious Games Is Growing Quickly America’s Army Game Chinese People’s Liberation Army Game The Rise of Multiplayer Online Games
7. Massively Multiplayer Online Games and Real-Time Collaboration
When Serious Games Become Massively Multiplayer Online Games Game Ingredients and Building Blocks
Game Ingredients Game Building Blocks
Massively Multiplayer Online Supply Chain Games
8. Driving the Great Game of Sales
The New Sales System Design Game Metaphor Extends Through to System Rollout
9. Game Mechanics in Products, Services, and User Interfaces
The Game of Accounts Payable Health and Wellness Benefits from Games A Driving Game Called Hypermiling
10. Environments of Decision
Harnessing Feedback Loops to Drive the Great Game of Business Loop 1 Awareness: Observe, Orient, Decide, Act Dataspaces and Navigating in the Real-Time Economy
11. A Novel Encounter with Big Data
Multisensory Engagement with the Data A New Way to Visualize Big Data 3-D Design for Visualizing Real-Time Big Data Creating an Interactive Simulation to Explore the Data
12. Game Layer on Top of the World
Game Layer Leverages the Capabilities of Social Infrastructure The Game Layer is a Coordination Layer Real-Time Visualization of Big Data Streaming from the Game Layer Game IT Merges Video Game Technology with Business Technology Global Game Layers Are Already in Place Networks of Presence—Toward Global Awareness
13. Games for Change
Waking Up from History Serious Alternate Reality Games What If Companies Operated as Alternate Reality Games? Decentralized Coordination Replaces Centralized Control Massively Multiplayer Alternate Reality Role Playing Games
14. The Future of Work
Capitalism Reinvented for This Century Five Characteristics of an Agile and Responsive Enterprise If We Can’t Find Full-Time Jobs, Let’s Try Games Instead An MMO for the Game of New Product Development The Times They Are A-Changin’
Index About the Author Copyright
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