Start-Ups, Pivots and Pop-Ups by Hall, Richard -- Read -- Imperial Library of Trantor

Index

About the authors Prologue 1 The ups and downs of starting a new business

A story about a successful start-up Monty’s Bakehouse The entrepreneurial landscape Who? Where? How? What? Focusing on those three key entrepreneurial cohorts Have you got what it takes to succeed? What no one talks about, but you need to know Being top-boss for the first time isn’t that easy Why some businesses fail and others thrive Notes

2 The start-up revolution

An overview A paradigm for the 2020s Helping start-ups to win Perspectives and stories Start-up stories from millennials Start-up stories from women Start-up stories from experienced executives A more global perspective Start-ups: lessons, surprises and insights – a summary

3 Pivots, refinements and surprises

What is a pivot? How pivoting works in practice now Pivoting and people The big pivot Pivoting in action Five pivoters and their stories Minor pivoting or just refining Trends and revolutions

4 Pop-ups, questions and experiments

What is a pop-up? Pop-ups in action A pop-up story Understanding markets and people Pop-ups as cultural phenomena Pop-ups create ideas and save money Note

5 Start-ups: How to do them. How to succeed

Preamble to a toolkit Content Snapshot lessons from recent start-up people Preparation Planning The basics Money Performance Thinking People Customers Running our business beyond start-up A guide to presenting for new business The story of an award-winning success

6 Conclusions and summary

Why this book matters Finally, do you want to make a difference? Do you want to feel wonderful?

Bibliography Index