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Index
About the authors
Prologue
1 The ups and downs of starting a new business
A story about a successful start-up
Monty’s Bakehouse
The entrepreneurial landscape
Who? Where? How? What?
Focusing on those three key entrepreneurial cohorts
Have you got what it takes to succeed?
What no one talks about, but you need to know
Being top-boss for the first time isn’t that easy
Why some businesses fail and others thrive
Notes
2 The start-up revolution
An overview
A paradigm for the 2020s
Helping start-ups to win
Perspectives and stories
Start-up stories from millennials
Start-up stories from women
Start-up stories from experienced executives
A more global perspective
Start-ups: lessons, surprises and insights – a summary
3 Pivots, refinements and surprises
What is a pivot?
How pivoting works in practice now
Pivoting and people
The big pivot
Pivoting in action
Five pivoters and their stories
Minor pivoting or just refining
Trends and revolutions
4 Pop-ups, questions and experiments
What is a pop-up?
Pop-ups in action
A pop-up story
Understanding markets and people
Pop-ups as cultural phenomena
Pop-ups create ideas and save money
Note
5 Start-ups: How to do them. How to succeed
Preamble to a toolkit
Content
Snapshot lessons from recent start-up people
Preparation
Planning
The basics
Money
Performance
Thinking
People
Customers
Running our business beyond start-up
A guide to presenting for new business
The story of an award-winning success
6 Conclusions and summary
Why this book matters
Finally, do you want to make a difference? Do you want to feel wonderful?
Bibliography
Index
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