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Index
Cover
Praise
Title Page
Copyright
Table of Contents
Introduction
Part I: Economics and Technologies
1. A Table for Four at Eight
2. The "Grab All the Eyeballs" Fallacy
3. Turbocharging
Part II: Building, Igniting, and Operating Matchmakers
4. Friction Figthers
5. Ignite of Fizzle
6. Long Haul
7. Beyond the Castle Walls
8. Interior Design
9. Fakesters or Fraudsters
10. Fizzle or Sizzle
Part III: Creation, Destruction, and Transformation
11. Moving Money
12. Gone Missing
13. Slower and Faster Than You Think
Glossary
Notes
Index
Acknowledgments
About the Authors
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