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Index
Title Page
Copyright Page
Dedication
1 - Darwin Goes to the Mall
2 - The Genius of Marketing
3 - Why Marketing Is Central to Culture
4 - This Is Your Brain on Money
5 - The Fundamental Consumerist Delusion
6 - Flaunting Fitness
7 - Conspicuous Waste, Precision, and Reputation
8 - Self-Branding Bodies, Self-Marketing Minds
9 - The Central Six
10 - Traits That Consumers Flaunt and Marketers Ignore
11 - General Intelligence
12 - Openness
13 - Conscientiousness
14 - Agreeableness
15 - The Centrifugal Soul
16 - The Will to Display
17 - Legalizing Freedom
Exercises for the Reader
Further Reading and Viewing
Acknowledgements
Index
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