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Imperial Library
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Index
Cover
Title Page
Copyright
Dedication
Epigraph
Contents
Prologue: March 15, 2019
Part I
Chapter 1: Everyday People
Chapter 2: Raw and Random
Chapter 3: Two Kings
Chapter 4: Stormtroopers
Chapter 5: Clown Co.
Chapter 6: The Bard of Google
Chapter 7: Pedal to the Metal
Part II
Chapter 8: The Diamond Factory
Chapter 9: Nerdfighters
Chapter 10: Kitesurfing TV
Chapter 11: See It Now
Chapter 12: Will It Make the Boat Go Faster?
Chapter 13: Let’s Play
Chapter 14: Disney Baby Pop-Up Pals Easter Eggs SURPRISE
Chapter 15: The Five Families
Chapter 16: Lean Back
Chapter 17: The Mother of Google
Part III
Chapter 18: Down the Tubes
Chapter 19: True News
Chapter 20: Disbelief
Chapter 21: A Boy and His Toy
Chapter 22: Spotlight
Chapter 23: Joke, Threat, Obvious
Chapter 24: The Party Is Over
Chapter 25: Adpocalypse
Chapter 26: Reinforce
Chapter 27: Elsagate
Chapter 28: Bad Actors
Chapter 29: 901 Cherry Avenue
Chapter 30: Boil the Ocean
Chapter 31: The Master’s Tools
Part IV
Chapter 32: Roomba
Chapter 33: Which Youtube?
Epilogue
Acknowledgments
Sourcing Note
Notes
Index
About the Author
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