Franchise Management For Dummies, 1 by Seid, Michael H. -- Read -- Imperial Library of Trantor

Index

Cover Title Page Table of Contents Foreword Introduction

About This Book Foolish Assumptions Icons Used in This Book Beyond the Book Where to Go from Here

Part 1: Wrapping Your Brain Around Franchising

Chapter 1: The Power of the Brand

Tracing the History of Franchising What Is a Franchise, Anyway? What’s the Big Deal with Brands? Franchise Siblings: Three Types of Franchising The Roles and Goals of Franchisors and Franchisees Nuances of the Franchisor/Franchisee Relationship

Chapter 2: Franchises Come in Different Sizes

Getting Started with a Single Franchise Adding Franchises, One at a Time Developing a Territory on Your Own Becoming a Master Franchisee The Area Rep: Master Franchise Lite Sharing Risks and Rewards in a Joint Venture Councils, Associations, Cooperatives, and Buying Groups Buying Franchisor-Owned Locations

Chapter 3: Mirror, Mirror, on the Wall

Starting Your Own or Joining a Team Consider the Pros and Cons Being Realistic about Being a Franchisee Looking in the Mirror: A Self-Evaluation

Chapter 4: The Legal Issues

Franchise Regulation: A Little History The State Regulatory Landscape The Franchise Disclosure Document Negotiating with a Franchisor

Part 2: Buying a Franchise

Chapter 5: Researching Franchise Opportunities

Digging Up the Good Information The Role, Risk, and Benefits of Brokers Deciding Whether to Buy Old or New Benchmarking Franchise Offerings Going Back Home and Eyeing Locations

Chapter 6: Raising Capital: Wowing, Wrangling, and Winning

Examining Your Current Finances Determining Franchise Investment Do Your Homework before Holding Out Your Cup Raising Capital Social Franchising and Funding

Part 3: Operating Like a Well-Oiled Machine

Chapter 7: Choosing a Location

Selecting a Site Finding Your Franchise’s Habitat Protected and Exclusive Areas Encroachment Policies Signing the Lease Meeting Your Franchise’s Requirements

Chapter 8: Getting the Goods

The Basic Requirements Meeting Approved Standards and Specifications The Role of Buying Groups and Purchasing Cooperatives Maintaining Inventory

Chapter 9: Training and Hiring

Getting Good Training for Yourself and Your Management Understanding Joint Employment and Why It Spooks Franchisors Training Your Staff Building and Leading Your Team Effectively Conducting Interviews Retaining Good Employees with a Good Work Environment

Chapter 10: Working with Franchisors and Fellow Franchisees

Playing by the Rules Building a Relationship with Your Franchisor Dealing with Change Reaching Out to Your Fellow Franchisees

Chapter 11: Attracting and Keeping Customers

Creating an Effective Marketing Plan Evaluating National and Local Advertising Strategies All Hail Customer Service

Part 4: Expanding or Cashing Out

Chapter 12: Acquiring Other Franchises

Assessing the Advantages and Disadvantages of Multi-Unit Operation Checking Your Franchise Agreement: Can You Buy Another Franchise? Reviewing Your Resources Understanding Your Purchase Options

Chapter 13: When the End Is Nigh

Decisions, Decisions Going for Round Two (or Three or Four): The Successor Franchise Bowing Out at the Right Time Leaving It to Your Children Selling Out Now That the Party’s Over

Part 5: Building Your Own Franchise

Chapter 14: From Small Business Owner to Franchisor

Turning Your Small Business into a Bigger Chain Criteria for Becoming a Franchisor Beginning Your Franchise Program: Who Should Take the Reins? Passing Go with Your Franchise Idea

Chapter 15: Recruiting Franchisees

The Essence of the Ideal Franchisee Focusing Your Market Strategy Reeling In Great Franchisees Developing the Recruitment Organization Ten Steps to Franchise Recruitment Working the Validation Process The Franchise Sales Presentation Finalizing the Selection Process

Chapter 16: Expanding Abroad: International Franchising

Taking Your Franchise Abroad: Know What You’re Getting Into Decisions, Decisions: Whether to Make the Leap If You Decide to Cross the Border Bringing Foreign Franchises to the United States

Chapter 17: A World of Good with Social Franchising

BOP: The Base of the Pyramid The Challenges for Social Franchising CFWshops: An Example of a Social Franchise System Who Are the Franchisor and Franchisee in a Social Franchise? Financing and Developmental Benchmarks for Social Franchises Delivering on the Brand Promise Resources for Social Franchising

Part 6: The Part of Tens

Chapter 18: Ten Keys to Franchisee Success

Make Sure You Have Enough Money Follow the System Don’t Neglect Your Loved Ones Be Enthusiastic Recruit the Best Talent and Treat Them with Respect Train Your Employees Give Customers Great Service Get Involved with the Community Stay in Touch with Your Franchisor and Fellow Franchisees Pay Attention to the Details

Chapter 19: Ten Questions to Ask before Becoming a Franchisor

How Good Is Your Product/Service? Can You Manage the System? Do You Have the Commitment? Can You Systemize Your Business? Can You Train Your Franchisees? Can You Localize if Needed? Do You Have the Necessary Capital? Are Enough Franchisees Out There? Do You Understand Franchising? Are You Willing to Hire Proper Franchise Professionals?

Appendix: Glossary of Common Franchising Terms About the Authors Connect with Dummies End User License Agreement

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