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Index
Introduction: Disrupting the Media Model for News and Information
Eight Points of Clarity
The Forbes Approach to Brand Building
Inspired Beginnings
The New Forbes Model: Quality, Quantity and Variety
Management Teams for a New Newsroom
Evolving Forbes and Extending the Brand
“Called Out” Comment
Digital Journalism and the New Face of Media
The Business of Writing – Online
The Long and Short of Storytelling
The Human Newswire vs. The Medical Marvel
“Called Out” Comment
News & Social Media - Online Content in the Facebook Age
“The Mullet Strategy”: Letting Audiences In
The Job of the Journalist is Changing
Techonomy
“Called Out” Comment
A New Breed of Journalist - What Makes Forbes Writers Different
Joy’s Law & Disruptive Journalism
Posting vs. Writing?
The End of Long-Form Journalism?
“Called Out” Comment
The Tools of the Trade
Curation vs. Editing
Commenters and the New Journalist
“Called Out” Comment
Closing Thoughts: Reimagining a Magazine as Digital Media Marches On
Reinventing Forbes
The Content Model: Distributed Authorship & the Voice of Forbes
Design & Structure: Web Teachings
The Art of the Re-Launch
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