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Index
Title Page
Copyright
Contents
Preface
PART I: INTRODUCTION TO ASSESSING BUSINESS OPPORTUNITIES
1. Assessing Business Opportunities: An Overview
2. Strategic Management and Planning
PART II: EXTERNAL ANALYSIS
3. Market Demand Analysis
4. Competitive Analysis
PART III: FINANCIAL ANALYSIS
5. Revenue and Cost Analysis
6. Profitability Analysis
PART IV: INTERNAL ANALYSIS
7. Feasibility Analysis: Summary and ActionPlan
CASES
Case Contributors
Case 1. Watercrest Park
Case 2. Superior Electrical Contractors: Residential Services Division
Case 3. Gateway Medical Waste Transport of Colorado
Case 4. National Foundations, Inc.
Case 5. Mildred’s Caddy
Case 6. Jay’s Travel Trailer Park
Case 7. The Box Factory, Inc.
Case 8. Central Bank: Automatic Teller Machines
Case 9. Jill’s House of Cakes
Case 10. Sound Communications, Inc.
Appendix A. Secondary Data Sources for Assessing Market Opportunities
Appendix B. Sample Market Opportunity Analysis Report
Notes
Index
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