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Index
Cover
Copyright
Also by Max Gunther
About the Author
Editor’s Note
The wealth of the very, very rich in today’s terms
1. The Golden Gallery
2. From Croesus to Crassus to Cornfeld
3. How to Get Rich Without Really Trying
William Benton: One Hundred Fifty Million Dollars
4. The Salesmanship Route
W. Clement Stone: Four Hundred Million Dollars
5. Can Fortune Building be Taught?
Horatio Alger
The Magical PMA
The Tenth-Multiple Man
6. The Stock Market: Playing It
Joseph Hirshhorn: One Hundred Million Dollars 1
7. The Stock Market: Selling It
Bernard Cornfeld: One Hundred Fifty Million Dollars
8. The Scatterseeds Approach
Howard Hughes: One Billion Dollars
9. Diggers and Drillers
J. Paul Getty: One Billion Dollars 2
10. Do You Need Luck to Make a Million?
The Theory and Practice of Luck 3
11. The Technology Route: The Jack-of-All-Trades Approach
William Lear: Two Hundred Million Dollars 4
12. The Technology Route: The Specialist’s Approach
Edwin Land: Five Hundred Million Dollars 5
13. Who Says It Can’t Be Done?
They Wish They’d Never Said It 6
14. The Magic of “OPM”: 1. The Borrowing Route
Daniel Ludwig: One Billion Dollars
15. The Magic of “OPM”: 2. The Equity Route
James Ling: One Hundred Million Dollars
16. Real Estate: Building Big
Conrad Hilton: One Hundred Million Dollars 7
17. Real Estate: Building Small
The Levitts: One Hundred Million Dollars
18. The Psychology of the Rich
19. The Promoters: Of Ideas
Glenn Turner: One Hundred Million Dollars 8
20. The Promoters: Of Things
Jeno Paulucci: One Hundred Million Dollars
21. Other People’s Work
Ray Kroc: One Hundred Million Dollars 9
22. The Mostly Late Bloomers
23. Advice from the Rich
How to Get Rich on $5000 10
24. Fortune Makers of the Future
Bibliography and Supplemental Reading
Other titles by Max Gunther
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