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Index
PREFACE
Relationships. Execution.
INTRODUCTION
Zac Posen in Daniel Island, South Carolina?
CHAPTER 1
The Perfect Complements: Our Journey from Cambridge to New York (Featuring eBay, Louis Vuitton, Plenty of Sample Sales, and One Fabulous Wedding in Miami)
CHAPTER 2
The History of an Idea: Dreaming Up Gilt Groupe
CHAPTER 3
From the Best of Friends to Business Partners: How to Know When You’ve Met Your Match
CHAPTER 4
An Idea Becomes Reality: Starting Your Business at the Right Time
CHAPTER 5
Networking Our Way to a November Launch
CHAPTER 6
Changing the Look of E-commerce: Photos, Curation, and Gilt Groupe’s Visual Branding
CHAPTER 7
Dating, Marriage, and How to Get the Right Venture Capitalist to Fall for Your Start-up
CHAPTER 8
From College Fashionistas to Urban It Girls: Planting the Seeds of a Viral Phenomenon
CHAPTER 9
The Ground Game: Insider Marketing and How to Keep a Growing Business Exclusive
CHAPTER 10
Cubicles, Cappuccinos, and How We Built an Effective Start-up Team
CHAPTER 11
In Which We Face a Supply Crunch, Are Momentarily Tempted to Compromise Our Integrity, Struggle to Satisfy the Appetites of a Growing Membership, and Come Face-to-Face with a Worldwide Recession
CHAPTER 12
How We Developed Our Own Leadership Styles—Even as Gilt Groupe Grew and Our Roles Evolved
CHAPTER 13
Hypergrowth, Exhaustion, and One Hilarious Japanese Press Conference
CHAPTER 14
Growth, Partnership, and the Future of Fashion and E-commerce
Acknowledgments
Index
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