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Index
App Savvy
Advance Praise for App Savvy
Foreword
Is an App a Tool or a Behavior?
Preface
Who Should Read This Book
What You Need to Use This Book
How This Book Is Organized
Conventions Used in This Book
Terms
Safari® Books Online
How to Contact Us
Acknowledgments
I. Strategy
1. You Have an App Idea...Now What?
The “New” App Store
Looking at the Numbers
Evaluating Your Idea
The App Store
Categories and search
App Store listing and customer feedback
Ongoing awareness
Quantifying Your App
Revenue models
App type
Pricing
Your app’s best-case scenario
Gleaning insights through rankings
Know Thyself and Thy Resources
Looking in the mirror
Looking in the wallet and at the watch
Interviews
Digital Post: Mike Rundle
Mobclix: Krishna Subramanian
Recap
2. Finding Your Inner App
Getting Familiar with Apple Devices
Before That...Think First, Design Later
Breaking Down Devices and Device-Related Features
The “touch” generation
Fundamentals of all devices
iPod touch
iPhone
iPad
Summary
iOS 4
Multitasking
Game Center
iAd
Approaching App Innovation
Your Heart and Brain
When Being Blue Doesn’t Mean You’re Sad
Blue Ocean Strategy
Making it more practical
Other Differentiators
Interviews
Smule: Jeff Smith
Sophiestication Software: Sophia Teutschler
Recap
3. From Idea to Concept
Customers Are the Key
Why Customers? Why Now?
Who Are Your Customers?
Traits of the right customer
How to Find Your Customers
Your network
Surveys and the “social” web
What to Discuss with Your Customers
Making initial contact
Customer interviews
Creating a Concept App
Artistically Challenged
Understanding Wireframes
Creating wireframes
Reengaging Customers
Interviews
KISSmetrics: Cindy Alvarez
Balsamiq Studios: Peldi Guilizzoni
Recap
II. Development
4. For Hire: Identifying Help
Your App Team
Skills
Product management
Design
Software development
Vetting Help
Referrals and client references
Portfolios
Agreements and protection
Costs
Reconciling costs
Ways to save
Finding Resources
Streamlining Solicitations
Where to Look
Independent contractors
Agencies
Make Your Decision
Interviews
GetAppsDone.com: Davide Di Cillo
AppStoreHQ: Chris DeVore
Recap
5. Getting a Working App
The Development Process
Your App’s Roadmap
Releases, Features, and Updates
Get features out of your head
Initial feature list for AudioBookShelf
Defining v1.0
Prioritizing features
Design and development tasks
Cutting features
Creating your initial roadmap
Your App’s Description
Design and Development
Design
User experience design
Human Interface Guidelines
iPhone versus iPad
Translating wireframes to screens
Devices and resolutions
Finishing touches
Development
Technical architecture
Programming and integration
Repositories and source code
Tuning and optimization
Managing Your App’s Progress
Staying Organized
Tasks and tickets
Customer feedback and support
Screens and Prototypes
Interviews
Tapbots: Paul Haddad and Mark Jardine
Agile Web Solutions: Roustem Karimov
Recap
6. Making Your App Better Before It Reaches the App Store
Installing Your App
UDID
Registering a Device with the Provisioning Portal
Mobile Provisioning File
Development App
Installing through iTunes
Installing through the iPhone Configuration Utility
Going Beta
Cultivating Beta Testers
Quality Assurance and Feedback
Make Testing “Real”
Feedback and Bugs
Going Deeper with Nasty Bugs
iPhone Backup Extractor
Organizer
Finding crash logs on your computer
Funneling Feedback
Interviews
Hog Bay Software: Jesse Grosjean
Mariner Software: Michael Wray
Recap
III. Launch
7. Preparing for the App Store Submission
Finishing Development
Analytics
Other tools for feedback
Your App Store App “Binary”
iTunes Connect
Checklist for App Store Submission
App Store Submission
App Information
Rights and Pricing
Version Information
App Summary and binary upload
App Store Approval Process
Status and status history
Rejections and resubmissions
Approved and Ready for Sale
Interviews
TapMetrics: Christopher Brown
PoweryBase: Dominik Balogh
Recap
8. Building Your Marketing Crescendo
Changing Your Marketing Mindset
The Best New Way to Market...Doesn’t Exist
How to Use This Chapter
Your Marketing Crescendo
Phase 1
Use Twitter
Start reading
Keep going
Phase 2
Email marketing
“Splash” and landing pages
Advertising your splash page
Phase 3
Screenshot “sneak peeks”
Start blogging
Recruit beta testers
Initial email outreach
Phase 4
Launch content
Website
Media outreach
Launching Your App (Phase 5)
Promo Codes
Launch Checklist
Additional Promotion
Interviews
tap tap tap: Phill Ryu
Grades: Jeremy Olson
TouchArcade: Arnold Kim
Recap
9. Measuring Success and Future Development
Into the App Store
Monitoring Feedback
Qualitative feedback
Quantitative feedback
Keeping Customers Engaged
Listening and Learning
Obsessive customer support
App Store listing changes
App Updates
Managing the scope of updates
More “beta” testing
Submitting your update to Apple
What’s coming
Assessing Your App’s Future
Closed for Business?
Beyond Warning Signals
Toward the Future
Interviews
Flurry: Peter Farago
Lumos Labs: Romain David
appFigures: Ariel Michael
Recap
A. Afterword
When Mobile Is No Longer the Exception
IV. Tips and Tools
B. Tips and Tools
iOS Developer Program
Registration and Enrollment
Paid Application Contract
Tools
iOS SDK
Organizer
Building onto a device
Third-Party Tools
Additional Resources
Index
About the Author
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