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Index
Acknowledgements
Introduction
PART I: Managing Your Mission
PART II: Managing Your Time
PART III: Managing Your Fears
PART IV: Managing Your Relationship with Self
PART V: Managing Your Relationship with Others
Conclusion
Notes
Bibliography
About the Author
1. Who Are You?
2. More Questions
3. Tips for Completing the Activist Project Histories
4. How to Tell the (Absolute) Truth
5. Honesty vs. Burnout
6. Three More Facts About Burnout
7. How to Handle Uncomfortable Truths
8. The Importance of Focus/Creating Your Activism Goals List
9. How Much Activism Do You Really Want to Do?
10. Health and Fitness
11. Relationships
12. Money
13. Why Are Activists Poor?
14. The Worst Choice: Not Having a Well-Paid Career
15. More Career Advice
16. Other Needs
17. Your Personal Mission Statement
18. Your Mission Plan
1. The Value of Time
2. How Successful People View (and Use) Time
3. Do You Suffer from the AACL?
4. Lifestyles Inimical to Success
5. Another Inimical Lifestyle
6. Success Is Not a Hobby: The One Lifestyle That
7. The Time Management Process
1. What Activism Is—or Should Be
2. Marketing and Sales Defined
3. The Most Important Point About Marketing and Sales
4. How Marketing Works: An Activist Case Study
5. More Lessons from the Case Study
6. Bitter Truth #1
7. At the Heart of Bitter Truth #1
8. Why People Buy (a.k.a. Bitter Truth #2)
9. Bitter Truth #2 and the Activist Sale
10. The Primary Requisite of Effective Activism
11. The Best Activists Do This . . . (Part I)
12. The Best Activists Do This . . . (Part II)
13. More on Deep Needs
14. The Ethics of Marketing to Deep Needs
15. On Bullying
16. The Bitterest Truth: It’s Not About You
17. Why You’re Not Getting Through
18. The Activist’s Need Not to Be Rejected
19. Corollaries to the Bitter Truths
20. More Marketing Basics
21. The Marketing Process in Detail I
22. The Marketing Process in Detail II
23. The Marketing Process in Detail III
24. Sales 101 for Activists
25. In Sales, Preparation + Practice = Success
26. Sales Process #1: Prospecting
27. Sales Process #2: Qualifying
28. About Your Family
29. Sales Process #3: Needs Assessment
30. Eight Tips for Conducting a Good Needs Assessment
31. Sales Process #4: Restate the Customer’s Problem
32. Sales Process #5: Ponder & Present Solution
33. Change is Hard
34. Sales Process #6: Ask for the Sale & Supervise the Action
35. How to Handle a “No”
36. A Day in the Life of a Successful Activist
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