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Index
Cover
Praise
Wiley & SAS Business Series
Title Page
Copyright
Other Books by Phil Simon
Epigraph
List of Tables and Figures
Acknowledgments
Preface
NOTES
Introduction: This Ain’t Your Father’s Data
BETTER CAR INSURANCE THROUGH DATA
POTHOLES AND GENERAL ROAD HAZARDS
RECRUITING AND RETENTION
HOW BIG IS BIG? THE SIZE OF BIG DATA
Why Now? Explaining the Big Data Revolution
CENTRAL THESIS OF BOOK
PLAN OF ATTACK
WHO SHOULD READ THIS BOOK?
SUMMARY
NOTES
Chapter 1: Data 101 and the Data Deluge
THE BEGINNINGS: STRUCTURED DATA
STRUCTURE THIS! WEB 2.0 AND THE ARRIVAL OF BIG DATA
THE COMPOSITION OF DATA: THEN AND NOW
THE CURRENT STATE OF THE DATA UNION
THE ENTERPRISE AND THE BRAVE NEW BIG DATA WORLD
SUMMARY
NOTES
Chapter 2: Demystifying Big Data
CHARACTERISTICS OF BIG DATA
THE ANTI-DEFINITION: WHAT BIG DATA IS NOT
SUMMARY
NOTES
Chapter 3: The Elements of Persuasion: Big Data Techniques
THE BIG OVERVIEW
STATISTICAL TECHNIQUES AND METHODS
DATA VISUALIZATION
AUTOMATION
SEMANTICS
BIG DATA AND THE GANG OF FOUR
PREDICTIVE ANALYTICS
LIMITATIONS OF BIG DATA
SUMMARY
NOTES
Chapter 4: Big Data Solutions
PROJECTS, APPLICATIONS, AND PLATFORMS
OTHER DATA STORAGE SOLUTIONS
WEBSITES, START-UPS, AND WEB SERVICES
HARDWARE CONSIDERATIONS
THE ART AND SCIENCE OF PREDICTIVE ANALYTICS
SUMMARY
NOTES
Chapter 5: Case Studies: The Big Rewards of Big Data
QUANTCAST: A SMALL BIG DATA COMPANY
EXPLORYS: THE HUMAN CASE FOR BIG DATA
NASA: HOW CONTESTS, GAMIFICATION, AND OPEN INNOVATION ENABLE BIG DATA
SUMMARY
NOTES
Chapter 6: Taking the Big Plunge
BEFORE STARTING
STARTING THE JOURNEY
AVOIDING THE BIG PITFALLS
SUMMARY
NOTES
Chapter 7: Big Data: Big Issues and Big Problems
PRIVACY: BIG DATA = BIG BROTHER?
BIG SECURITY CONCERNS
BIG, PRAGMATIC ISSUES
SUMMARY
NOTES
Chapter 8: Looking Forward: The Future of Big Data
PREDICTING PREGNANCY
BIG DATA IS HERE TO STAY
BIG DATA WILL EVOLVE
PROJECTS AND MOVEMENTS
BIG DATA WILL ONLY GET BIGGER…AND SMARTER
THE INTERNET OF THINGS: THE MOVE FROM ACTIVE TO PASSIVE DATA GENERATION
BIG DATA: NO LONGER A BIG LUXURY
STASIS IS NOT AN OPTION
SUMMARY
NOTES
Final Thoughts
SPREADING THE BIG DATA GOSPEL
NOTES
Selected Bibliography
About the Author
Index
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