The Strategic Digital Media Entrepreneur by Penelope M. Abernathy -- Read -- Imperial Library of Trantor

Index

Cover Table of Contents Preface Part I: Understanding the Basics of Digital Entrepreneurship

1 Gutenberg to Zuckerberg

Defining a Media Enterprise How Innovation Drives the Business Models of Media Companies What Is the Difference between Disruptive versus Sustaining Innovation? Innovators and Entrepreneurs: A Comparison Mark Zuckerberg: Innovator and Entrepreneur? Summary

2 The Story Behind the Numbers

3 What Is a Company Worth?

What Affects the Value of a Media Company? How Investors Place a Price Tag on a Company Who Are Today’s Media Investors? How Do You Calculate a Return on Your Investment? Summary

4 The Transformed Competitive Landscape

Part II: Creating Sustainable Strategies and Business Models

5 A Strategy for Dealing with the New Business Imperatives

What Are the Emerging Business Models? Creative Destruction Creating a Business Plan from Scratch What Are the Strengths and Weaknesses of the Current Business Model? What Are the Components of a Sustainable Digital Business Model? Summary

6 Defining a Unique Value Proposition

The Netflix Story: Three Value‐based Strategies Why All Companies Need Unique Value Propositions Steps to Creating a Value Proposition Translating Value into Profit Disruptors of Media Value Propositions Summary

7 Understanding Customer Relationships in a Digital World

Segmenting Customers Targeting Customers Applying Targeting and Positioning: Types of Purchasers in the Life‐Cycle of a Product Categories of Customer Relationships Considerations in Designing Customer Relationships Evaluating Profitability The Importance of Customer Loyalty Summary

8 Reaching Current and New Customers

The Problem of Drift What Are the Channels in Marketing? Evaluating Customer Acquisition and Retention by Channel Changing Customer Behavior and Media Consumption Tools to Reach Your Customers Evaluating Effectiveness and Efficiency of Channels to Reach New and Current Customers How Customer Experience Affects Loyalty and Brand Attachment Summary

9 Competing in a Networked World

Media Economics on Steroids: How to Measure Infinity? Contested Boundaries: Battle of the eBooks The New Economics of Networks and Networking The Art of Collaboration in a Competitive World Summary

10 Investing in Key Assets and Capabilities

Understanding the Different Media Environments Identifying the Key Resources Available to Your Company Developing a Digital Strategy Map and Framework Digital Transformation Pathways and Strategies Building a Profitable and Sustainable Business Model Four Small Companies at a Strategic Crossroads Summary

Part III: Leadership in a Time of Change

11 Entrepreneurial Leadership and Culture

Why Is Organizational Culture So Important? What Are the Types of Structure and Culture Found in Organizations? What Organizational Structure and Leadership do Media Companies Need in the 2.0 Era? What Is the Best Way to Use Teams? What Qualities Make for Successful Leaders? Summary

12 What the Future Holds

What We Know So Far The Current State of Business So You Want to Be a Successful Entrepreneur? What We Still Don’t know

How to Use the Complementary Instructional Website References Index End User License Agreement