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Imperial Library
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Index
Cover
Half Title
Title Page
Copyright
Dedication
Contents
Chapter Opening
1 A Frog Slowly Boiled
2 The Discriminating Merchant
3 Toward the Data-Powered Aisle
4 Hunting the Mobile Shopper
5 Loyalty as Bait
6 Personalizing the Aisles
7 What Now?
Acknowledgments
Notes
Index
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