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Index
Copyright
Foreword by Gary Loveman
Acknowledgments
Part One The Nature of Analytical Competition
1 The Nature of Analytical Competition
Using Analytics to Build a Distinctive Capability
2 What Makes an Analytical Competitor?
Defining the Common Key Attributes of Such Companies
3 Analytics and Business Performance
Transforming the Ability to Compete on Analytics into a Lasting Competitive Advantage
4 Competing on Analytics with Internal Processes
Financial, Manufacturing, R&D, and Human Resource Applications
5 Competing on Analytics with External Processes
Customer and Supplier Applications
Part Two Building an Analytical Capability
6 A Road Map to Enhanced Analytical Capabilities
Progressing Through the Five Stages of Development
7 Managing Analytical People
Cultivating the Scarce Ingredient That Makes Analytics Work
8 The Architecture of Business Intelligence
Aligning a Robust Technical Environment with Business Strategies
9 The Future of Analytical Competition
Approaches Driven by Technology, Human Factors, and Business Strategy
Notes
About the Authors
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