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Index
Cover Page
Title Page
Copyright Page
Dedication Page
Contents
List of Illustrations
List of Tables
Acknowledgments
One: Wedge Issues in Presidential Campaigns
Two: The Reciprocal Campaign
Three: Measuring the Persuadable Partisan
Four: Capturing Campaign Persuasion
Five: The Republican Southern Strategy: A Case Study of the Reciprocal Campaign
Six: Candidate Strategy in the 2004 Campaign
Seven: Conclusions: Consequences for Democratic Governance
Appendix 1: Question Wording and Coding
Appendix 2: Content Analysis Coding
Appendix 3: Statistical Results
Bibliography
Index
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