The Website Investor by Hunt, Jeff -- Read -- Imperial Library of Trantor

Index

Cover Title Copyright Contents How You Can Be a Shark in the Online Business Tank Introduction: You’re Busted—Face the Camera 1. Why Buy Websites?

Is Website Investing Truly Passive? Traditional Businesses vs. Websites Case Study: Healthy Business

2. Where Do You Find Websites for Sale?

Website Brokers Marketplaces Flippa Private Deals Networking Website Buying Groups Case Study: Abracadabra

3. Narrowing Down the Search

Niches Purpose Let the Opportunities Come to You

4. Business Models

Advertising Affiliate Marketing Services A Quick Word on Outsourcing eCommerce—Selling Physical Products Leads Subscriptions Email Marketing Comparison of Revenue Sources Case Study: Me, a Media Mogul

5. Evaluating a Website

Source Documents Ownership Revenue Expenses Estimating the Cost of Your Time Invested Financial Risk Evaluating Customers Traffic Links Content The Competition Reasons for Selling Dependencies Your Knowledge of the Website’s Business

6. Evaluating Future Potential 7. Other Countries

Domains Websites That Target Specific Countries or Cities Language Differences International Market Potential

8. The Fast Flip 9. Valuation: How Much Should You Pay for a Website?

Assess the Risk Profile Adjust for Future Potential What Multiples Are Sites Selling For? Your Time Other Valuation Considerations Other Valuation Methods Case Study: Being Conned

10. The Auction and Negotiation

Ingratiation The Auction Reserve Prices Seller’s Reputation Communication Non-disclosure Agreements Non-compete Agreements Getting Creative Case Study: Pure Mountain Pee Pee

11. The Handoff

Sales Contracts Non-compete Agreements Paying for the Website Escrow Physical Transfer of the Website The Inspection Period Pulling the Trigger Case Study: The Furniture Business

12. It’s Mine; Now What?

Getting Help Measure, Measure, Measure Financial Tracking

13. A Word About the Mobile World 14. Do You Need a Business to Own a Website? No, but… 15. When to Sell and How to Do It

Getting the Best Price and Developing Relationships Preparation The Sales Listing Frequently Asked Questions Listing Your Site for Sale on Flippa The Auction Communications Case Study: A Soft Spot for Software

What To Do Next About The Author Acknowledgments Resources

The Website Buying Process Effective Sales Pitch Components