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Index
Cover
Front Matter
1. Introduction
Part I. Theoretical Framework
2. Symbolic Imaginaries and the Subject
3. Symbolic Imaginaries: The World of Dreams
4. The ImCon as a Semiotic Imaginary: Consumption Dreams and the Subject as Consumer
5. The ImCon as Simulacrum of Symbolic Imaginary: Dream-Worlds of Consumption and the Subject as Commodity
6. Dreamscapes: The Dream-Worlds of Shopping Malls, McDonald’s, and Disneyland
Part II. Empirical Study
7. Method
8. Interpretation and Discussion
9. All That Is Sacred (and Symbolic) Is Commodified: The McChurch™ Dreams
10. Disneyized Dreams: Imaginary Models of Simulation
11. Dreaming in the Temples of Consumption: Shopping Malls and Department Stores Dreams
12. Conclusions
Back Matter
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