Gamification by Design by Zichermann, Gabe -- Read -- Imperial Library of Trantor

Index

Gamification by Design

Preface

Acknowledgments

Introduction

Gamification Engagement Loyalty What Gamification Isn’t

1. Foundations

The Fun Quotient

Fun Is Job #1

The Evolution of Loyalty Status at the Wheel

SAPS

Status Access Power Stuff

The House Always Wins

2. Player Motivation

Powerful Human Motivators

Flow Reinforcement

Why People Play Player Types Social Games Intrinsic versus Extrinsic Motivation

Old Beliefs

Old belief #1 Old belief #2 Old belief #3

Progression to Mastery

Designing for the Novice, Considering the Elder Beating the Boss Level

Motivational Moment: Be the Sherpa

3. Game Mechanics: Designing for Engagement (Part I)

MDA Framework Game Mechanics Points

Real-World Point Examples

Cash score Video game score Social networking score Composite metrics

Point Systems

Experience points Redeemable points Skill points Karma points Reputation points

How to Use Point Systems

Virtual economies Virtual economies and secondary markets Dual economy

Example: Assigned Point Values

Levels

Level Design

Progression of difficulty Enduring leveling systems Progress bar

Example: Using a Metaphor

Leaderboards

Leaderboard Types

The no-disincentive leaderboard The infinite leaderboard

Privacy and Leaderboards

4. Game Mechanics: Designing for Engagement (Part II)

Badges

Effective and Controversial Badging Badge Examples: The Good, the Bad, and the Ugly

Onboarding

The Order of a Player’s First Minute TMI: Too Much Information Make Winners Guiding Player Experience Example: Design an A versus B Quiz The Onboarding Challenge

Challenges and Quests

Cooperative Quests

Social Engagement Loops

Engagement Loop Examples

Novice Players of Twitter Expert Players of Twitter Example: Create a Social Engagement Loop

Customization

Customization Is Commitment The Tyranny of Choice Leveraging Customization

Gaming the System

Policing Your System

Agile and Gamification Design Empty Bar Problem: Foursquare

Groupon

Dashboards

5. Game Mechanics and Dynamics in Greater Depth

Feedback and Reinforcement

Choosing the Right Fun Things Combining Mechanics with Social

Game Mechanics in Depth

1. Pattern Recognition 2. Collecting 3. Surprise and Unexpected Delight 4. Organizing and Creating Order 5. Gifting 6. Flirtation and Romance 7. Recognition for Achievement 8. Leading Others 9. Fame, Getting Attention 10. Being the Hero 11. Gaining Status 12. Nurturing, Growing

Putting It Together

6. Gamification Case Studies

Nike Plus: Making Fitness Fun

An Application for Runners

Different games for different runners Social support and juicy feedback Advanced games

Continuous Evolution

Gamify Questions—or Answers

Yahoo! Gamifies Questions Quora Gamifies Answers

Who owns a question? High-quality answers are the name of the game Channeling trolls and side conversations

Health Month

Onboarding Points Systems

Conclusion

7. Tutorial: Coding Basic Game Mechanics

Planning a Gamification Makeover

Points and Rules Levels Badges

A System for Tracking Scores and Levels

Creating a Level Model Adding Scores and Levels to the User Model Creating an Events Model Extending the User Model to Scores and Levels Awarding Points for Key Activities

Awarding a sign-up bonus Awarding bonus points for replying to posts Preserving the integrity of your point model Awarding bonus points for starting new topics Awarding a login bonus

Badges

Awarding the First Badge Subsequent Badge Awards

Displaying Player Scores and Levels on the Site

Adding a Player’s Score and Level to the Sidebar Adding a Player’s Level to Topic Posts Adding a Basic Leaderboard Optimizing Leaderboard Output Easy Leaderboard Enhancements

The Trophy Case

Listing the Badges That a Player Has Not Yet Earned

Summary

8. Tutorial: Using an Instant Gamification Platform

Game On Critical Elements of an Online Rewards Experience Planning a Rewards Project

Selecting Business Objectives

Skumo’s objectives

Defining Desired Behaviors Designing the Games

Skumo design

Defining Levels

Level design recommendations Skumo level design Trophies

Defining Rewards, Achievements, and Badges

Badge design Reward collections Example rewards structure

Rewards UX Design

Leveraging Your Theme

Developing a Rewards Program

Step 1: Creating a Rewards Program in the Publisher Module Step 2: Calling the API Step 3: Parsing JSON Data Step 4: Register and Track Players Step 5: Enabling a Behavior on Your Site Step 6: Creating a Leaderboard

Displaying the leaderboard

Step 7: Creating a User Profile Step 8: Displaying Rewards Step 9: Creating an Activities Widget Step 10: Creating a Comment Widget

Enabling social-sharing

Analytics

Analyzing Sponsored Promotion Success Getting Stats from the Badgeville API

Get statistics

The Game’s Just Beginning

Index About the Authors Colophon

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