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Index
Title Page
Introduction
How To Use The Book
My Story
Part 1: Marketing Principles
1.1. Marketing myths you need to forget
1.2. What Is Your Definition Of Success?
1.3. When To Start Marketing
1.4. How to Balance your Time
1.5. Discoverability And How People Find your Book
1.6. Generosity, Social Karma, Co-opetition
1.7. Experiment And Measure
1.8. The Skiing Metaphor
Part 2: Your Book Fundamentals
2.1. Prerequisites For Success
Prerequisite 1: Know Your Target Market
Prerequisite 2: Know Yourself
Prerequisite 3: Professional Editing
Prerequisite 4: Professional Book Cover Design
2.2. Your Book Page On The Retailer's Website
Choosing The Right Category
Using Keywords For Metadata and Discoverability
Amazon Author Central
Sampling And The First Pages
Pricing And Use Of Free
KDP Select
Part 3: No Platform Needed: Short-Term Marketing
3.1. Book Reviews
HowTo Get Reviews From Book Bloggers
Reviews: What Not to Do
3.2. Paid Advertising
Other Paid Advertising Opportunities
3.3. Traditional Media
Does Traditional Media Sell Books Anyway?
Understanding What Is Newsworthy
Hiring A Publicist
Professional Author Photos
Online Media Kit
Press Releases
Tips For TV
Tips For Radio
A Little Caution About The Media
Part 4: Your Platform: Long-Term Marketing
4.1 The Author Platform
The Benefits Of Having A Platform
What Is An Author Platform Anyway?
How I Built My Platform And Key Lessons Learned
Is It Worth Building A Platform?
4.2. Your Author Brand
What Is A Brand And Why Does An Author Need One?
Integrity, Authenticity, Know, Like, Trust
Using Pseudonyms
Why I Use J.F. Penn As My Fiction Brand
4.3. Your Home On The Internet
Your Author Website
Building And Maintaining Your Site
4.4. Building A List And Email Marketing
How To Build A List
Link To Your List At The Back Of Your Books
Email Marketing Over Time
4.5. Content Marketing And Blogging
What Is Content Marketing?
Content Marketing vs. Social Media
Reasons Why You Should Blog
When You Shouldn't Blog
Why Your Blog Isn't Working
Guest Blogging
4.6. Using Audio And Podcasting
Audio Options For Authors
Why Podcasting?
How To Create A Podcast
4.7. Using Video
Why Use Video As An Author?
Types Of Video And How To Make Them
How To Make A Book Trailer
4.8. Social Networking
How To Sell Books Using Social Media
Using Twitter
Using Facebook
Using G+, LinkedIn, Pinterest
Social Networking Mistakes To Avoid
How to Connect with Influencers
Goodreads. The Reader's Social Network
How Not To Waste Time With Social Networking
4.9. Speaking
Why Authors Should Also be Speakers
Tips For Public Speaking
Performing Your Work
4.10. Taking Your Platform Further
From Author To Entrepreneur
Selling Books/Guides Directly To Readers
Creating Multimedia Products
Consulting Or Coaching
Part 5: Launching Your Book
How Launching Has Changed
Before Your Book Is Out
Soft Launch
Launch Spike
Post Launch And Relaunches
Lessons Learned From Tim Ferriss' Mega Book Launch
How To Launch A Book With No Traditional Media
Overwhelmed? Start With These 3 Steps
Want To Learn More?
Join my Premium Marketing audio course
Thank You!
Other Books From Joanna Penn
About Joanna Penn
Acknowledgments
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