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Index
About This eBook
Title Page
Copyright Page
Dedication Page
Contents
Acknowledgments
About the Author
1. Introduction to Business Analytics
1.1 The Origin and Evolution of Business Analytics
1.2 Developing Analytical Thinking
1.3 Operationalizing Big Data from Global Perspectives
1.4 Extracting Useful Information from Big Data
1.5 Unique Challenges for Business Analytics
1.6 Capitalizing on Business Analytics for Building a Winning Global Strategy
Bibliography
2. Collecting, Sorting, Prioritizing, and Storing Big Data
2.1 Finding and Capturing the Right Data
2.2 Data Sampling
2.3 Data Preparation
2.4 Data Segmentation
2.5 Data Filtering
2.6 Data Warehousing
2.7 Data Security
2.8 Fitting Analytics Models to Data
Bibliography
3. Business Analytics Models
3.1 Quantitative Tools for Business Analytics
3.2 Basic Statistical Techniques
3.3 R Programming
3.4 Hypothesis Testing
3.4.1 t-Test
3.4.2 ANOVA Test
3.4.3 Nonparametric Test
3.5 Power Analysis
3.6 Data Mining
3.6.1 Decision Trees
3.6.2 Neural Networks
3.6.3 Text Mining
3.6.4 Image Mining
Bibliography
4. Predictive Analytics
4.1 Predicting International Customer Behavior
4.2 Demand Forecasting in Unfamiliar Foreign Markets
4.2.1 Moving Average
4.2.2 Exponential Smoothing
4.2.3 Trend Analysis
4.2.4 Focus Forecasting
4.2.5 Agent-Based Forecasting
4.3 Global Market Basket Analysis
4.4 Risk Analytics
4.5 Digital Analytics
4.6 Social Sensing
4.7 Mobile Analytics
Bibliography
5. Essentials for the Successful Implementation of Business Analytics
5.1 Understanding the Voice of Overseas Customers
5.2 Collaborating with Foreign Business Partners for Sharing Big Data
5.2.1 Building Trust
5.2.2 Establishing an Information Exchange Mechanism
5.2.3 Ensuring Secure Data Transmission
5.3 Analytics Execution and Implementation
5.4 Performance Measurement and Metrics
5.5 Outcome Analysis
5.6 Corrective Actions
5.7 Emulating Best-in-Class Practices
Bibliography
6. Global Finance Analytics
6.1 Foreign Market Scenario Planning
6.2 Financing Global Business Operations through Capital Management
6.3 Global Financial Risk Assessment
6.3.1 Foreign Direct Investment Risk Analysis
6.3.2 Loan and Credit Risk Assessment
6.3.3 Liquidity Risk Assessment
6.3.4 Foreign Currency Exchange Risk Assessment
6.3.5 Value at Risk (VaR) as the Financial Risk Measure
6.4 Foreign Investment Portfolio Analysis
6.5 Product/Service Pricing Using Analytics
6.6 Multinational Profit Planning and Budgeting Using Analytics
Bibliography
7. Global Supply Chain Analytics
7.1 Turning Integrated Big Data into Supply Chain Intelligence
7.2 Global Sales and Promotion Analytics
7.3 Global Sourcing Analytics
7.4 Contract Manufacturing Analytics
7.5 Distribution Analytics
7.6 Transportation Analytics
7.7 Integrating Functional Analytics into Global Supply Chain Management
Bibliography
8. Healthcare Analytics
8.1 Healthcare Analytics as an Emerging Discipline
8.2 Big Data in Healthcare
8.3 Analyzing Clinical and Pharmaceutical Data
8.4 Analyzing the Voice of the Patient
8.5 Healthcare Quality Function Deployment via Analytics
8.6 Healthcare Outcome Analysis
Bibliography
9. The Future of Business Analytics
9.1 Innovating Analytics
9.2 Embedding Business Analytics into Enterprise-wide Information Systems
9.3 Future Roles of Business Analytics in Global Business Intelligence
9.4 Epilogue
Bibliography
Index
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