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Index
Cover
Title Page
Table of Contents
Introduction
About This Book
Foolish Assumptions
Icons Used in This Book
Beyond the Book
Where to Go from Here
Book 1: eBay Basics
Chapter 1: Connecting with Up-to-Date Technology
Starting with the Right Device
Connecting to eBay without a Computer or While at Home
Choosing an ISP
Browsing for a Browser
Chapter 2: Navigating through eBay
Homing In on the Home Page
Navigating eBay the Easy Way
Maneuvering the Categories
Exploring Home Page Search Options
Chapter 3: Signing Up and Getting Started
Registering on eBay
Picking a Pickproof Password
Selecting Your User ID
Signing In to Deal
eBay’s Trust & Safety Is Watching
Staying Notified about the Rules
Abuses You Might Report
Don’t Get Caught in a Trading Violation
Chapter 4: Understanding eBay Transactions
Checking Out the Listing Page
Bidding on Auctions
Buying an Item Outright
Supercategories and Specialties
Chapter 5: Checking Out a Seller and Leaving Feedback
Understanding and Giving Feedback
Giving Detailed Seller Ratings Properly
Becoming a Star
Leaving Feedback with Finesse
Ways to Leave Feedback
You Have the Last Word — Replying to Feedback
Checking Out a Seller’s Reputation
Reading Feedback Reviews
Getting Protection on eBay
Chapter 6: Bidding to Win
Understanding the Bidding Action
The Secret’s in the Timing
My Favorite Bidding Strategies
Quick Bidding Tips
Succeeding by Sniping
Retracting Your Bid in an Emergency
Chapter 7: Completing the Transaction
Monitoring the Auction Action
Checking Out
Using Your Credit Card Safely
Paying with PayPal
Sending Payment Promptly and Securely
Contacting the Seller
Leaving Responsible Feedback
Chapter 8: Participating in the Community
Your Social Profile on eBay
Reaching the World through Your Profile Page
Playing Nice with Other eBay Members
Going Deeper into the Community
Book 2: Essential Tools
Chapter 1: Researching on eBay
Looking for Items with eBay’s Search
Searching for Items by Seller
Refining a Search with Other Options
Finding eBay Members
Understanding eBay’s Category Hierarchy
Chapter 2: Researching Collectible Prices
Pricing New Products for eBay via Mobile
Finding Pricing Trends on eBay
Following Collectible-Buying Guidelines
Online Sources of Information
Chapter 3: Five-Star Customer Service via Personalized Communications
Communicating Takes a Little Effort
Anticipating Initial Buyer Inquiries
Communicating through eBay Messages
Personalizing Your Buyer’s Communication
Chapter 4: Letting PayPal Help You Manage the Money
Understanding How PayPal Works
Sorting Out PayPal’s Different Accounts
PayPal’s Protection Plans
Downloading Your Transaction History from PayPal
Chapter 5: Using eBay’s Management Tools
Signing In to Get Going
Taking Charge on Your My eBay Hub
Looking at the My eBay Summary Page
Tracking Your Buying Activity on My eBay
Organizing My eBay Lists, Searches, and Purchases
My eBay: Account Tab
Book 3: Selling Like a Pro
Chapter 1: Be Sure Your Listings Make Cents
Keeping an Eye on Where the Pennies Go
eBay’s Optional Listing Features
Adding the Final Value Fees
Know Your Options in Auctions
PayPal Gets Its Cut
Setting Sensible Shipping Costs
Chapter 2: Understanding the Finer Points of Selling
Auction Selling Strategies
Figuring out What Day to End an Auction
Knowing What Time to Start Your Auction
Selling Items through Fixed-Price Sales
Making Money in Other eBay Zones
Selling by the Rules
Knowing eBay’s Listing Policies
Chapter 3: Listing Items for Sale
Getting Ready to List Your Item
Deciding on a Sales Format
Getting Your Sales Specifics in Order
Selecting a Category: The How and Why
Creating the Perfect Item Title
Creating Your Item Description
Listing Multiples of an Item for Sale with Variations
Setting Bids, Prices, and Reserves
Timing Your Auction: Is It Everything?
I Want to Be Alone: The Private Auction
Adding Visuals to Highlight Your Item
Listing the Payment Methods You’ll Accept
Where You Are and Where You’ll Ship To
Checking Your Work and Starting the Sale
Making Midcourse Corrections
Chapter 4: Running Your Business on eBay
Managing Your My eBay: All Selling Area
Organizing with My eBay: Active Selling
Using the Tools on the My eBay: Sold Page
Connecting with Your Customers and Checking the Money
Stimulating Sales from the My eBay: Unsold Page
Relisting Items without Extra Work
eBay Bidding Management Tools
Book 4: Sourcing Merchandise
Chapter 1: Understanding eRetail Marketing
Marketing to Your Customers
Knowing the Current Market
Catching Trends in the Media
Finding eBay’s Soon-to-Be-Hot Sellers
Taking Aim with a Six-Month Merchandise Plan
Pulling Together Your Inventory Data
Using Formulas to Calculate Business Data
Chapter 2: Sourcing Merchandise Like a Pro
Tips for the Modest Investor
Buying for Retail: The Basic Course
Buying Wholesale
Buying Online for Resale
Chapter 3: Profiting by Selling for Others Online
Getting Organized to Sell for Others
Competing with the Drop-Off Stores
Understanding the “eBay Valet” Program
Promoting Your Consignment Business
Handling Your Business Professionally
Chapter 4: Sourcing, Liquidation, and Drop-Shipping
Know the Lingo of Merchandisers
Salvage: Liquidation Items, Unclaimed Freight, and Returns
Staying Safe When Buying Online
Dealing with Drop-Shippers
Book 5: Presenting Your Items
Chapter 1: Your eBay Photo Studio
Setting Up Your Studio
Your #1 Tool: A Digital Camera
Scanning Your Wares
Other Studio Equipment
Chapter 2: Mastering eBay Photography
Photo Guidelines
Photographing the Tough Stuff: Coins and Jewelry
Prepping and Photographing Clothing
eBay Gallery of Horrors
Chapter 3: Writing Listings that Sell, and Using HTML
Writing Descriptions that Sell
HTML the Easy eBay Way
Getting Friendly with HTML
Add Pictures to Your Description
Add Videos to Illustrate Your Item
Using HTML Table Codes to Make Templates
Creating Your Own HTML Designs and Templates
Getting a Quick, Basic Template
Chapter 4: Getting the Most from Your Photos
Size Matters
Adding the Artist’s Touch
Image-Editing Software
Finding a Home for Your Pictures
Using eBay’s Picture Hosting
Uploading your picture to eBay
Using Your Free Web Space
Book 6: Extending Your Reach
Chapter 1: Developing Your Own Web Presence
Know Why Your Web Presence Is Important
Free Web Space — A Good Place to Start
Paying for Your Web Space
Naming Your Baby
Registering Your Domain Name
Chapter 2: Marketing Tools for Your Web Presence and Social Media
Advertising with Google AdWords
Getting Your Site Visible on a Search Engine
Casting for Customers in Social Media
Building a Community on Twitter
Making Friends and Fans on Facebook
Chapter 3: Tapping PayPal to Expand Sales
Enabling PayPal Payments on Your Website
Incorporating the Payment Buttons
Repeating the PayPal Button Process
Going Mobile with PayPal Here
Book 7: Storing and Shipping
Chapter 1: Organizing Your Product and Shipping Area
The Warehouse: Organizing Your Space
Keeping Track of What You Have
The Shipping Department: Packin’ It Up
Buying Postage Online
Chapter 2: Shipping without Going Postal
Shipping: The Heart of Your Business
Shopping for a Shipping Carrier
Shipping with USPS
You, Too, Can Use FedEx
Getting on the UPS Bandwagon
Shipping Items through PayPal or eBay
Chapter 3: Insuring That Your Package Arrives
Insurance Options
Making a Claim When Shipping Goes Bad
Book 8: Power Selling on eBay
Chapter 1: Going Pro with Seller Hub
Getting Seller Hub
Seller Hub Features
Getting More from Seller Hub
Relisting and Selling Similar Items
Accessing Seller Hub Reports
Chapter 2: Managing Sales with eBay Apps and Third-Party Tools
Finding Function-Specific Apps
Choosing Your Management Tools
Looking for Essential Features
Exploring Advanced Features
Finding More to Automate
Opting for Third-Party Management
Chapter 3: Attaining PowerSeller and Top Rated Seller Status
Becoming an eBay Elite Seller
The Benefits of Membership
Chapter 4: Deciding When You Need an eBay Store
Locating Your Special Place Online
Checking Out Online Stores Galore
Choosing Between Store Types
Knowing the Fee Structure
Selecting Your eBay Store Name
Setting Up Shop
Running Your Store
Book 9: Office and Legal
Chapter 1: Getting Legal with the State and the Feds
Giving Your Business an Official Name
Taking Care of Regulatory Details
Chapter 2: The Necessity of Taxes and Value of Business Reports
Dealing with a Professional
Keeping the Books: Basics to Get You Started
Records Uncle Sam May Want to See
Getting the Most from Your Reports
Keeping Your Records and Data Safe
Backing Up Your Data
Saving Your Backup Paperwork
Chapter 3: Taking Care of Your Finances
What? Double-Entry Accounting?
QuickBooks: Professional Bookkeeping
Setting Up a Chart of Accounts
Having QuickBooks Report on Your eBay Business
Posting Sales from PayPal My Way
Chapter 4: Keeping You and Your Business Secure Online
Staying Away from Spam
Recognizing Scams and Phishing
Fighting Back!
Keeping Your Password (and Accounts) Secure
Chapter 5: Networking Your Home or Office
The What and Why of Networks
Variations of a Home Network
Internet Security and Your Home Network
About the Author
Connect with Dummies
End User License Agreement
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