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Index
Cover Title Contents Foreword Preface Introduction
For Instructors and Students How to Write Anything
To Write or Not to Write?
What Communications Professionals Want You to Know About Writing at Work
What Kind of Writer Are You? The Seven Steps
Step 1: Get the Ask Clear
How to Write by Avoiding Writing
Step 2: Write for Your Reader
How Writing a Business Plan Can Make You a Better Business Writer
Step 3: Start Strong and Specific Step 4: Be Concise
Writing Is Rewriting
Step 5: Fill in Missing Content; Delete Extraneous Content Step 6: Write in Plain English Step 7: If Something Feels Wrong, Fix It
The Checklist The Checklist in Action: Before and After Examples
Write It and Then Read It Out Loud
Types of Business Writing
The Basics
E-mail Hints and Tips for Effective E-mails The Etiquette of E-mail Writing Requests Escalated Request When a Deadline Is Approaching Bad News Messages Instant Messages Presentations Creating Visuals Proposals
Business Relationships
Introductions Recommendations Thank-yous For Deeper Connection and Reflection, Write It by Hand Apologies
Promoting Your Business and Yourself
Web Copy Blogs Social Media Creating Content for Your Website or Blog Press Releases Speeches The Art of the Anecdote Bios
Employment Matters
Résumés Cover Letter for Your Résumé Follow-up Message After a Job Interview Five Tips for Communicating with Millennials in the Workplace Job Descriptions Job Advertisements Performance Reviews Resignation Letters Termination Letters
Resources
Writing Skills
Overcoming Writer’s Block The Secret to Overcoming Writer’s Block Editing Your Own Writing
Style
Active Voice—Make Your Writing More Direct Reading, Writing, and Leadership This What? Gender-Neutral Language
Grammar And Usage
Sentences, Fragments, and Run-ons Pronoun Pitfalls Misplaced and Dangling Modifiers “That” and “Which” Split Infinitives Ending a Sentence with a Preposition “Unique” “Would Have,” “Could Have”
Commonly Confused Words Punctuation
How to Use a Comma How to Use Colons and Semicolons How to Use Parentheses, Brackets, and Dashes How to Use Capital Letters How to Use Quotation Marks
Acknowledgments Appendix A: Business Writing Survey Appendix B: List of Common Prepositions Contributors Index About the Author Also by Laura Brown Copyright
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