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Index
Cover
Title
Contents
Foreword
Preface
Introduction
For Instructors and Students
How to Write Anything
To Write or Not to Write?
What Communications Professionals Want You to Know About Writing at Work
What Kind of Writer Are You?
The Seven Steps
Step 1: Get the Ask Clear
How to Write by Avoiding Writing
Step 2: Write for Your Reader
How Writing a Business Plan Can Make You a Better Business Writer
Step 3: Start Strong and Specific
Step 4: Be Concise
Writing Is Rewriting
Step 5: Fill in Missing Content; Delete Extraneous Content
Step 6: Write in Plain English
Step 7: If Something Feels Wrong, Fix It
The Checklist
The Checklist in Action: Before and After Examples
Write It and Then Read It Out Loud
Types of Business Writing
The Basics
E-mail
Hints and Tips for Effective E-mails
The Etiquette of E-mail Writing
Requests
Escalated Request When a Deadline Is Approaching
Bad News Messages
Instant Messages
Presentations
Creating Visuals
Proposals
Business Relationships
Introductions
Recommendations
Thank-yous
For Deeper Connection and Reflection, Write It by Hand
Apologies
Promoting Your Business and Yourself
Web Copy
Blogs
Social Media
Creating Content for Your Website or Blog
Press Releases
Speeches
The Art of the Anecdote
Bios
Employment Matters
Résumés
Cover Letter for Your Résumé
Follow-up Message After a Job Interview
Five Tips for Communicating with Millennials in the Workplace
Job Descriptions
Job Advertisements
Performance Reviews
Resignation Letters
Termination Letters
Resources
Writing Skills
Overcoming Writer’s Block
The Secret to Overcoming Writer’s Block
Editing Your Own Writing
Style
Active Voice—Make Your Writing More Direct
Reading, Writing, and Leadership
This What?
Gender-Neutral Language
Grammar And Usage
Sentences, Fragments, and Run-ons
Pronoun Pitfalls
Misplaced and Dangling Modifiers
“That” and “Which”
Split Infinitives
Ending a Sentence with a Preposition
“Unique”
“Would Have,” “Could Have”
Commonly Confused Words
Punctuation
How to Use a Comma
How to Use Colons and Semicolons
How to Use Parentheses, Brackets, and Dashes
How to Use Capital Letters
How to Use Quotation Marks
Acknowledgments
Appendix A: Business Writing Survey
Appendix B: List of Common Prepositions
Contributors
Index
About the Author
Also by Laura Brown
Copyright
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