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[en] Yes! · 50 Scientifically Proven Ways to Be Persuasive Free Press
Goldstein, Noah J. & Cialdini, Robert B. & Martin, Steve J.
[en] Cashvertising · How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Career Press
Whitman, Drew Eric
[en] 101 Contrarian Ideas About Advertising · The Strange World of Advertising in 101 Delicious Bite-Sized Pieces Amazon.com
Hoffman, Bob