Found 3 books

Key Marketing Metrics

[en] Key Marketing Metrics Pearson Education Limited

Reibstein, David & Pfeifer, Phillip & Bendle, Neil & Farris, Paul

download read it!
Marketing Metrics · The Definitive Guide to Measuring Marketing Performance

[en] Marketing Metrics · The Definitive Guide to Measuring Marketing Performance Wharton School Publishing

Farris, Paul W. & Bendle, Neil T. & Pfeifer, Phillip E. & Reibstein, David J.

download read it!
Marketing Metrics

[en] Marketing Metrics Wharton School Publishing

Farris, Paul W. & Bendle, Neil T. & Pfeifer, Phillip E. & Reibstein, David J.

download read it!