Forgetting

Amid all the applause for memory—all the efforts to understand it, all the books on how to improve it—have any voices been heard in praise of forgetting? William James (1890, p. 680) was such a voice: “If we remembered everything, we should on most occasions be as ill off as if we remembered nothing.” To discard the clutter of useless or out-of-date information—last year’s locker combination, our old phone number, restaurant orders already cooked and served—is surely a blessing (Nørby, 2015). The Russian memory whiz S, whom we met at the beginning of this unit, was haunted by his junk heap of memories. They dominated his consciousness. He had difficulty thinking abstractly—generalizing, organizing, evaluating. After reading a story, he could recite it but would struggle to summarize its gist.

A more recent case of a life overtaken by memory is Jill Price, whose experience has been studied by a University of California at Irvine research team, along with several dozen other cases of “highly superior autobiographical memory” (McGaugh & LePort, 2014; Parker et al., 2006). Price compares her memory to “a running movie that never stops. It’s like a split screen. I’ll be talking to someone and seeing something else. . . . Whenever I see a date flash on the television (or anywhere for that matter) I automatically go back to that day and remember where I was, what I was doing, what day it fell on, and on and on and on and on. It is nonstop, uncontrollable, and totally exhausting.” Jill, and others like her, are prone to letting their minds get absorbed by information that, once it enters memory storage, never leaves (Patihis, 2016). A good memory is helpful, but so is the ability to forget. If a memory-enhancing pill ever becomes available, it had better not be too effective.

A photo of Jill Price.

The woman who can’t forget Jill Price, with writer Bart Davis, told her story in a 2008 published memoir. Price remembers every day of her life since age 14 with detailed clarity, including both the joys and the hurts. Researchers have identified enlarged brain areas in people with super memory (Ally et al., 2013; LePort et al., 2012).

Amnesia seeps into the crevices of our brains, and amnesia heals.

Joyce Carol Oates, “Words Fail, Memory Blurs, Life Wins,” 2001

More often, however, our unpredictable memory dismays and frustrates us. Memories are quirky. My [DM’s] own memory can easily call up such episodes as that wonderful first kiss with the woman I love, or trivial facts like the air mileage from London to Detroit. Then it abandons me when I discover I have failed to encode, store, or retrieve a student’s name or where I left my sunglasses.

As we process information, we sift, change, or lose most of it (Figure 33.1).

This image is a flow chart, with attached illustrations.

Figure 33.1 When do we forget?

Forgetting can occur at any memory stage. When we process information, we filter, alter, or lose much of it.

Forgetting and the Two-Track Mind

For some, memory loss is severe and permanent. Consider Henry Molaison (or H. M., as he was known until his 2008 death). Surgeons removed much of his hippocampus in order to stop persistent seizures. This resulted “in severe disconnection of the remaining hippocampus” from the rest of the brain (Annese et al., 2014). For his remaining 55 years, Molaison was unable to form new conscious memories. He was, as before his surgery, intelligent and did daily crossword puzzles. Yet, reported neuroscientist Suzanne Corkin (2005, 2013), “I’ve known H. M. since 1962, and he still doesn’t know who I am.” For about half a minute he could keep something in mind, enough to carry on a conversation. When distracted, he would lose what was just said or what had just occurred. Without the neural tissue for turning new information into long-term memories, he never could name the current president of the United States (Ogden, 2012).

This image is a photograph of Jacopo Annese studying a scan of brain slice.

Studying a famous brain Jacopo Annese and other scientists at the University of California, San Diego’s Brain Observatory are preserving Henry Molaison’s brain for the benefit of future generations. Their careful work will result in a freely available online brain atlas.

Molaison suffered from anterograde amnesiahe could recall his past, but he could not form new memories. (Those who cannot recall their past—the old information stored in long-term memory—suffer from retrograde amnesia.)

Neurologist Oliver Sacks (1985, pp. 26–27) described another patient, Jimmie, who had anterograde amnesia resulting from brain damage. Jimmie had no memories—thus, no sense of elapsed time—beyond his injury in 1945.

When Jimmie gave his age as 19, Sacks set a mirror before him: “Look in the mirror and tell me what you see. Is that a 19-year-old looking out from the mirror?”

Jimmie turned ashen, gripped the chair, cursed, then became frantic: “What’s going on? What’s happened to me? Is this a nightmare? Am I crazy? Is this a joke?” When his attention was diverted to some children playing baseball, his panic ended, the dreadful mirror forgotten.

Sacks showed Jimmie a photo from National Geographic. “What is this?” he asked.

“It’s the Moon,” Jimmie replied.

“No, it’s not,” Sacks answered. “It’s a picture of the Earth taken from the Moon.”

“Doc, you’re kidding! Someone would’ve had to get a camera up there!”

“Naturally.”

“Hell! You’re joking—how the hell would you do that?” Jimmie’s wonder was that of a bright young man from the 1940s, amazed by his travel back to the future.

Careful testing of these unique people reveals something even stranger: Although incapable of recalling new facts or anything they have done recently, Molaison, Jimmie, and others with similar conditions can learn nonverbal tasks. Shown hard-to-find figures in pictures (in the Where’s Waldo? series), they can quickly spot them again later. They can find their way to the bathroom, though without being able to tell you where it is. They can learn to read mirror-image writing or do a jigsaw puzzle, and they have even learned complicated procedural job skills (Schacter, 1992, 1996; Xu & Corkin, 2001). They can be classically conditioned. However, they do all these things with no awareness of having learned them. “Well, this is strange,” Molaison said, after demonstrating his nondeclarative memory of skillful mirror tracing. “I thought that would be difficult. But it seems as though I’ve done it quite well” (Shapin, 2013).

A cartoon shows four men walking. Three of them are in space suits carrying a briefcase while one of them exclaims, Oh, is that today?

“Oh, is that today?”

Molaison and Jimmie lost their ability to form new explicit memories, but their automatic processing ability remained intact. Like Alzheimer’s patients, whose explicit memories for new people and events are lost, they could form new implicit memories (Lustig & Buckner, 2004). These patients can learn how to do something, but they will have no conscious recall of learning their new skill. Such sad cases confirm that we have two distinct memory systems, controlled by different parts of the brain.

For most of us, forgetting is a less drastic process. Let’s consider some of the reasons we forget.

Encoding Failure

Much of what we sense we never notice, and what we fail to encode, we will never remember (Figure 33.2). The English novelist and critic C. S. Lewis (1967, p. 107) described the enormity of what we never encode:

This image is a flow chart.

Figure 33.2 Forgetting as encoding failure

We cannot remember what we have not encoded.

[We are] bombarded every second by sensations, emotions, thoughts . . . nine-tenths of which [we] must simply ignore. The past [is] a roaring cataract of billions upon billions of such moments: Any one of them too complex to grasp in its entirety, and the aggregate beyond all imagination. . . . At every tick of the clock, in every inhabited part of the world, an unimaginable richness and variety of “history” falls off the world into total oblivion.

Age can affect encoding efficiency. The brain areas that jump into action when young adults encode new information are less responsive in older adults. This slower encoding helps explain age-related memory decline (Grady et al., 1995).

A cartoon of a customer in a restaurant talking to a waiter.

“Waiter, I’d like to order, unless I’ve eaten, in which case bring me the check.”

But no matter how young we are, we selectively attend to few of the myriad sights and sounds continually bombarding us. Consider: You have surely seen the Apple logo thousands of times. Can you draw it? In one study, only 1 of 85 UCLA students (including 52 Apple users) could do so accurately (Blake et al., 2015). Most people also struggle to recall details of other familiar objects, such as their country’s coins (Nickerson & Adams, 1979; Richardson, 1993). Without encoding effort, many potential memories never form.

Storage Decay

Even after encoding something well, we sometimes later forget it. To study the durability of stored memories, Ebbinghaus (1885) learned more lists of nonsense syllables and measured how much he retained when relearning each list, from 20 minutes to 30 days later. The result, confirmed by later experiments, was his famous forgetting curve: The course of forgetting is initially rapid, then levels off with time (Figure 33.3; Wixted & Ebbesen, 1991). Harry Bahrick (1984) found a similar forgetting curve for Spanish vocabulary learned in school. Compared with those just completing a high school or college Spanish course, people 3 years out of school had forgotten much of what they had learned (Figure 33.4). However, what people remembered then, they still remembered 25 and more years later. Their forgetting had leveled off.

This image is a line chart. This image is a painting of Hermann Ebbinghaus.

Figure 33.3 Ebbinghaus’ forgetting curve

After learning lists of nonsense syllables, such as YOX and JIH, Ebbinghaus studied how much he retained up to 30 days later. He found that memory for novel information fades quickly, then levels out.

This image is a line curve. A photo shows female students wearing headphones and taking a test.

Figure 33.4 The forgetting curve for Spanish learned in school

Compared with people just completing a Spanish course, those 3 years out of the course remembered much less (on a vocabulary recognition test). Compared with the 3-year group, however, those who studied Spanish even longer ago did not forget much more.

One explanation for these forgetting curves is a gradual fading of the physical memory trace. Cognitive neuroscientists are getting closer to solving the mystery of the physical storage of memory and are increasing our understanding of how memory storage could decay. Like books you can’t find in your high school library, memories may be inaccessible for many reasons. Some were never acquired (not encoded). Others were discarded (stored memories decay). And others are out of reach because we can’t retrieve them.

Retrieval Failure

Often, forgetting is not memories faded but memories unretrieved. We store in long-term memory what’s important to us or what we’ve rehearsed. But sometimes important events defy our attempts to access them (Figure 33.5). How frustrating when a name lies poised on the tip of our tongue, just beyond reach. Given retrieval cues (“It begins with an M”), we may easily retrieve the elusive memory. Retrieval problems contribute to the occasional memory failures of older adults, who more frequently are frustrated by tip-of-the-tongue forgetting (Abrams, 2008; Salthouse & Mandell, 2013).

This image is a flow chart.

Figure 33.5 Retrieval failure

Sometimes even stored information cannot be accessed, which leads to forgetting.

Do you recall the sentence about the attacked swimmer that we asked you to remember in Module 31’s discussion of making information personally meaningful? If not, does the word shark serve as a retrieval cue? Experiments show that shark (likely what you visualized) more readily retrieves the image you stored than does the sentence’s actual word, fish (Anderson et al., 1976). (The sentence was “The fish attacked the swimmer.”)

But retrieval problems occasionally stem from interference and even from motivated forgetting.

Interference

Flip It Video: Retroactive and Proactive Interference

As you collect more and more information, your mental attic never fills, but it does get cluttered. Your brain tries to keep things tidy: As you, for example, use a new password, it weakens your memory of competing old passwords (Wimber et al., 2015). But sometimes the clutter wins, and new and old learning collide. Proactive (forward-acting) interference occurs when prior learning disrupts your recall of new information. If you buy a new combination lock, your well-rehearsed old combination may interfere with your retrieval of the new one.

Retroactive (backward-acting) interference occurs when new learning disrupts recall of old information. If someone sings new lyrics to the tune of an old song, you may have trouble remembering the original words. It is rather like a second stone tossed in a pond, disrupting the waves rippling out from the first.

Information presented in the hour before sleep suffers less retroactive interference because the opportunity for interfering events is minimized (Mercer, 2015). Researchers John Jenkins and Karl Dallenbach (1924) first discovered this in a now-classic experiment. Day after day, two people each learned some nonsense syllables, then tried to recall them after up to eight hours of being awake or asleep at night. As Figure 33.6 shows, forgetting occurred more rapidly after being awake and involved with other activities. The investigators surmised that “forgetting is not so much a matter of the decay of old impressions and associations as it is a matter of interference, inhibition, or obliteration of the old by the new” (1924, p. 612).

This image is a line chart.

Figure 33.6 Retroactive interference

More forgetting occurred when a person stayed awake and experienced other new material.

A cartoon titled Texter’s Block shows a woman who is texting on her phone. Her thought is represented in a bubble that reads, There is a way to tell him his text made me laugh out loud... Think, Darn it, Think.

The hour before sleep is a good time to commit information to memory (Scullin & McDaniel, 2010). If you’re considering learning while sleeping, forget it. We have little memory for information played aloud in the room during sleep, although the ears do register it (Wood et al., 1992).

Old and new learning do not always compete with each other, of course. Previously learned information (Latin) often facilitates our learning of new information (French). This phenomenon is called positive transfer.

Motivated Forgetting

To remember our past is often to revise it. Years ago, the huge cookie jar in my [DM’s] kitchen was jammed with freshly baked chocolate chip cookies. Still more were cooling across racks on the counter. Twenty-four hours later, not a crumb was left. Who had taken them? During that time, my wife, three children, and I were the only people in the house. So while memories were still fresh, I conducted a little memory test. Andy admitted wolfing down as many as 20. Peter thought he had eaten 15. Laura guessed she had stuffed her then-6-year-old body with 15 cookies. My wife, Carol, recalled eating 6, and I remembered consuming 15 and taking 18 more to the office. We sheepishly accepted responsibility for 89 cookies. Still, we had not come close; there had been 160.

This image is a photograph of a boy taking cookies out of a jar.

Why do our memories fail us? This happens in part because memory is an “unreliable, self-serving historian” (Tavris & Aronson, 2007, p. 6). Consider one study, in which researchers told some participants about the benefits of frequent toothbrushing. Those individuals then recalled (more than others did) having frequently brushed their teeth in the preceding two weeks (Ross et al., 1981).

So why were my family and I so far off in our estimates of the cookies we had eaten? Was it an encoding problem? (Did we just not notice what we had eaten?) Was it a storage problem? (Might our memories of cookies, like Ebbinghaus’ memory of nonsense syllables, have melted away almost as fast as the cookies themselves?) Or was the information still intact but not retrievable because it would be embarrassing to remember?1

Sigmund Freud might have argued that our memory systems self-censored this information. He proposed that we repress painful or unacceptable memories to protect our self-concept and to minimize anxiety. But the repressed memory lingers, he believed, and can be retrieved by some later cue or during therapy. Repression was central to Freud’s psychoanalytic theory of personality (more on that in Module 55) and remains a popular idea. One Norwegian study found that educated people tend to believe in repressed memories more than do those with less formal education (Magnussen et al., 2006). Indeed, an American study revealed that 81 percent of university students, and 60 to 90 percent of therapists (depending on their perspective), believe that “traumatic memories are often repressed” (Patihis et al., 2014a,b). However, most memory researchers think repression rarely, if ever, occurs. People succeed in forgetting unwanted neutral information (yesterday’s parking place), but it’s harder to forget emotional events (Payne & Corrigan, 2007). Thus, we may have intrusive memories of the very same traumatic experiences we would most like to forget.

A photo shows an airplane on the runway.

Do people vividly remember—or repress—traumatic experiences? Imagine yourself several hours into Flight AT236 from Toronto to Lisbon. A fractured fuel line begins leaking. Soon the engines go silent and primary electrical power is lost. In the eerie silence, the pilots instruct you and the other terrified passengers to don life jackets, and, when hearing the countdown to ocean impact, to assume a brace position. After minutes of descent the pilot declares above the passengers’ screams and prayers, “About to go into the water.” Death awaits.

But no! “We have a runway! We have a runway! Brace! Brace! Brace!” The plane makes a hard landing at an Azores airbase, averting death for you and the 305 other passengers and crew.

Among the passengers thinking “I’m going to die” was psychologist Margaret McKinnon. Seizing the opportunity, she tracked down 15 of her fellow passengers to test their trauma memories. Did they repress the experience? To the contrary, all exhibited vivid, detailed memories. With trauma comes not repression, but, far more often, “robust” memory (McKinnon et al., 2015).