Contents

Series Foreword

Preface and Acknowledgments

1    Digital Business Design

2    Building Shared Customer Insights

3    Building an Operational Backbone

4    Building a Digital Platform

5    Building an Accountability Framework

6    Building an External Developer Platform

7    Developing a Roadmap for Your Digital Transformation

8    Designing Your Company for Digital

Appendix 1: Committing to an Operating Model to Build an Operational Backbone

Appendix 2: Assessing Your Building Blocks for Digital Transformation

Index

List of figures

Figure 1.1

Five building blocks for a digital transformation

Figure 2.1

Digital offering: customer desires intersect with solutions

Figure 3.1

Siloed systems, processes, and data

Figure 3.2

Operational backbone

Figure 4.1

Depiction of a digital platform

Figure 4.2

Operational backbone and digital platform are linked

Figure 5.1

Management principles for designing digital accountabilities

Figure 5.2

Key mechanisms in an accountability framework

Figure 6.1

Ecosystem enabled by an external developer platform

Figure 6.2

Westpac’s depiction of how its external developer platform works

Figure 7.1

The digital building blocks (as introduced in chapter 1)

Figure 7.2

PI Chile’s development of digital building blocks (author interpretation)

Figure 7.3

Schneider Electric’s building block development (author interpretation)

Figure 7.4

Royal Philips’s building block development (author interpretation)

Figure 7.5

DBS building block development (author interpretation)

Figure A1.1

Four operating models

List of Tables

Table 4.1

Contrasting Requirements of the Operational Backbone and the Digital Platform