CONTENTS

CHAPTER 1: What It Means to Be a Photographer

CHAPTER 2: You Are Here

CHAPTER 3: Learning Your Craft

CHAPTER 4: Digital Technology

CHAPTER 5: Finding Your Niche

CHAPTER 6: Specialties

CHAPTER 7: Networking With Other Photographers

CHAPTER 8: The Business Plan: Your Blueprint for Success

CHAPTER 9: Breaking In: Starting a New Business

CHAPTER 10: Breaking Out: Bringing New Life to an Old Business

CHAPTER 11: Breaking Away: Exploring New Niches

CHAPTER 12: Calculator Magic: Pricing Your Work

CHAPTER 13: Maintaining and Showcasing Your Body of Work

CHAPTER 14: Marketing Made Simple

CHAPTER 15: The Secrets to Sales

CHAPTER 16: Public Relations

CHAPTER 17: Accountant Jokes: Building Your Financial Team

CHAPTER 18: Lawyer Jokes: Legal Issues

CHAPTER 19: The Life Cycle of a Small Business

CHAPTER 20: Summary

APPENDIX A: Resources

APPENDIX B: Glossary