Cover
Title Page
Copyright Page
Dedication
Foreword
Introduction
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Being Boss
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We Are Women, Hear Us Roar
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Just One More Thing
Chapter 1:
The Whys: Why You? Why Now? Why Be a Boss?
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The Walls Are Coming Down
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You Are So Boss
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You Have Power
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You Build Communities
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Meet Our Bosses
Chapter 2:
It All Starts with an Idea
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Find Your Thing
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Start by Making a List
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Identify a Need
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Just One More Thing
Chapter 3:
Startups That Make Something
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Making a Prototype
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Go for Variety
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Nuts and Bolts, Literally
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That Thing You Create Might Be Art
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Mixing Art with Business
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You Are Not Your Startup
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Brand It!
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Make It Sustainable for You Right Now
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Revise and Refine
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Just One More Thing
Chapter 4:
Idea Startups, Also Known as Service Businesses
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Are You a Hybrid?
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Find Your Niche
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Do You Have to Make Money to Be a Startup Business? Nope.
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Public Service
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Just One More Thing
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Keep It Simple
Chapter 5:
You Are Young and Female—Time to Own It
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Young + Female = Awesome!
Chapter 6:
Your Brand
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Name It
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Design It
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Finish Your Logo
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Packaging
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Brand Awareness
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Make Every Interaction Memorable
Chapter 7:
Technology, the Wave of the Present
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Use Technology for Research
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Establish Your Online Presence
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Make Technology the Business
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Apps
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E-Mail
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When to Use E-Mail
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E-Commerce
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Just One More Thing
Chapter 8:
Marketing
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Kicking It OId School
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Make Yourself Seen
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Fake It ’Til You Make It
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Understanding Consumer Behavior
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Talk, Talk, Talk
Chapter 9:
Mastering Social Media
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Danger Ahead!
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Letting Social Media Do Your Research
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If It’s News, Get the Word Out Fast!
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Keep It in Perspective
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Aggregate!
Chapter 10:
Your Business Space
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Where Your People?
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Know Your Competition
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Your Workspace
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Sales Space
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Sharing Space
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Trend Spotting—You Are Powerful
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Registering a Business
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Always Be Learning
Chapter 11:
Don’t Go It Alone—Mentors
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Meet Your People
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How to Find Support and Mentors
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The ’Rents
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Don’t Forget to Thank the People Who Got You There
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Be Ethical
Chapter 12:
Money Stuff
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Startup Cash
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Borrowing
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Profits!
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Big-Time Borrowing
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Crowdfunding
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Paying It Forward
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Ka-Ching—Get Paid
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Money Going Out
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Budgeting for Now and the Future
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Put Your Money Away
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Always Have a Paper Trail
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What’s at Stake
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The Barter System
Chapter 13:
Growing Pains
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Write a Five-Year Plan
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Don’t Freak If You Don’t Get There on Day One
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Admit You Need Help
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Don’t Hire Just Anyone
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Working with Friends and Family
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Be a Good Boss
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Work on Your Weaknesses, Work with Your Strengths
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Remember You’re Not Alone
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You Get Out What You Put In
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Be Good to Your Employees
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Create a Culture that Represents You
Chapter 14:
Just One More Thing
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Your Inner Critic
Appendix:
Other Stuff
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Query Letter
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Business Plan
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Spreadsheet
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Income and Expenses
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Press Release
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Resources: Programs That Help Bosses Get Ahead
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Web Design
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Index
Guide
Cover
Title Page
Copyright Page
Contents
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