Contents

Preface by David Shein

Introduction

1 So, you wanna be a founder?

2 The Power of Two – do I need a co-founder?

3 Rules for success

4 Culture isn’t important – it’s everything

5 Five key performance indicators for a successful company

6 Taking care of business partners

7 Legendary customer service

8 Oh, Mother, should I work with my brother?

9 Who’s important in a company?

10 Superstars, dogs, team players – and those brilliant jerks

11 It’s all about people

12 Your number one asset is not a number

13 Advice from the best

14 The 1 per cent factor

15 To raise, or not to raise?

16 Do I have an option about granting share options?

17 Do you have a board of directors or are you bored of directors?

18 The world is my oyster

19 To grow, you gotta let go

20 You gotta know when you gotta go

21 From startup to wind down

22 Regrets, I’ve had a few

23 Tips for founders

Leading during tough times

Acknowledgments