TABLE OF CONTENTS

1. Cover
2. Title Page
3. Welcome
4. Dedication
5. Introduction—A New Approach to Mating Education
6. The Five Principles of Mating Success
   1. The First Principle: Make Decisions with Science (not Bias)
   2. The Second Principle: Account for the Woman’s Perspective
   3. The Third Principle: Own Your Attractiveness
   4. The Fourth Principle: Be Honest (with Yourself and Others)
   5. The Fifth Principle: Play to Win-Win
   6. From the Five Principles to the Five-Step Process
7. The Five-Step Process to Mating Success
   
8. STEP ONE—GET YOUR HEAD STRAIGHT
   1. Chapter 1: Build Self-Confidence
   2. Chapter 2: Understand What It’s Like to Be a Woman
   3. Chapter 3: Clarify Your Mating Goals and Ethics
9. STEP TWO—DEVELOP ATTRACTIVE TRAITS
   1. Chapter 4: Understand What Women Want… and Why
   2. Chapter 5: Get in Shape (The Physical Health Trait)
   3. Chapter 6: Get Happy (The Mental Health Trait)
   4. Chapter 7: Smarten Up (The Intelligence Trait)
   5. Chapter 8: Get Your Life Together (The Willpower Trait)
   6. Chapter 9: The Tender Defender (The Agreeableness and Assertiveness Traits)
10. STEP THREE—DISPLAY ATTRACTIVE PROOFS
    1. Chapter 10: Show Them What You’re Working With (Signaling Theory)
    2. Chapter 11: The Power of Popularity and Prestige (Social Proof)
    3. Chapter 12: How Rich Do You Need to Be? (Material Proof)
    4. Chapter 13: Stylin’ and Profilin’ (Aesthetic Proof)
    5. Chapter 14: Show Her How You Feel (Romantic Proof)
11. STEP FOUR—GO WHERE THE WOMEN ARE
    1. Chapter 15: Find the Right Mating Markets
    2. Chapter 16: Beggars Must Be Choosers (Mate Preferences)
    3. Chapter 17: Meeting the Women You Want
12. STEP FIVE—TAKE ACTION
    1. Chapter 18: Talking to Women
    2. Chapter 19: Dating Women
    3. Chapter 20: Having Sex
    4. Chapter 21: Create Your Mating Plan and Go Forth
    5. Postscript: We’re Learners Too, and We Need Your Feedback
13. Acknowledgments
14. Further Reading and References
15. Bibliography
16. About the Authors
17. Also by Tucker Max
18. Newsletters
19. Copyright