CONTENTS

  1. 1. Canvas
  2. 1.1 Customer Profile
  3. 1.2 Value Map
  4. 1.3 Fit
  5. 2. Design
  6. 2.1 Prototyping Possibilities
  7. 2.2 Starting Points
  8. 2.3 Understanding Customers
  9. 2.4 Making Choices
  10. 2.5 Finding the Right Business Model
  11. 2.6 Designing in Established organizations
  12. 3. Test
  13. 3.1 What to Test
  14. 3.2 Testing Step-by-Step
  15. 3.3 Experiment Library
  16. 3.4 Bringing it All Together
  17. 4. Evolve
  18. Create Alignment
  19. Measure & Monitor
  20. improve Relentlessly
  21. Reinvent Yourself Constantly
  22. Taobao: Reinventing (E-)Commerce
  23. Glossary
  25. Prereaders
  26. Bios
  27. Index
  28. Core Team