Table of Contents

Title Page
Copyright Page
Dedication
PREFACE
Part One - The Art of Finance (and Why It Matters)

1 - What Is Financial Intelligence?
2 - A Primer on the Art of Finance
Part One - TOOLBOX

Part Two - The (Many) Peculiarities of the Income Statement

3 - Profit Is an Estimate
4 - Cracking the Code of the Income Statement
5 - Revenue
6 - Costs and Expenses
7 - The Many Forms of Profit
Part Two - TOOLBOX

Part Three - The Balance Sheet Reveals the Most

8 - Understanding Balance Sheet Basics
9 - Assets
10 - On the Other Side
11 - Why the Balance Sheet Balances
12 - The Income Statement Affects the Balance Sheet
Part Three - TOOLBOX

Part Four - Cash Is King

13 - Cash Is a Reality Check
14 - Profit ≠ Cash (and You Need Both)
15 - The Language of Cash Flow
16 - How Cash Connects with Everything Else
17 - Why Cash Matters
Part Four - TOOLBOX

Part Five - Ratios: Learning What the Numbers Are Really Telling You

18 - The Power of Ratios
19 - Profitability Ratios
20 - Leverage Ratios
21 - Liquidity Ratios
22 - Efficiency Ratios
Part Five - TOOLBOX

Part Six - How to Calculate (and Really Understand) Return on Investment

23 - The Building Blocks of ROI
24 - Figuring ROI
Part Six - TOOLBOX

Part Seven - Applied Financial Intelligence: Working Capital Management

25 - The Magic of Managing the Balance Sheet
26 - Your Balance Sheet Levers
27 - Homing In on Cash Conversion
Part Seven - TOOLBOX

Part Eight - Creating a Financially Intelligent Company

28 - Financial Literacy, Transparency, and Your Business’s Performance
29 - Financial Literacy Strategies
30 - Putting Financial Intelligence to Work
Part Eight - TOOLBOX

APPENDIX A - Sample Financials
APPENDIX B - Exercises to Build Your Financial Intelligence
APPENDIX C - Under Armour and eBay Financial Statements
NOTES
ACKNOWLEDGMENTS
INDEX
ABOUT THE AUTHORS