List of Tables and Figures
Figure P.1 Michael Lewis and Billy Beane with Katty Kay at IBM Information on Demand 2011
Table I.1 Big Data Improves Recruiting and Retention
Figure I.1 The Internet in One Minute
Figure I.2 The Drop in Data Storage Costs
Figure I.3 The Technology Adoption Life Cycle (TALC)
Table 1.1 Simple Example of Structured Customer Master Data
Table 1.2 Simple Example of Transactional Sales Data
Figure 1.1 Entity Relationship Diagram (ERD)
Figure 1.2 Flickr Search Options
Figure 1.3 The Ratio of Structured to Unstructured Data
Figure 1.4 The Organizational Data Management Pyramid
Figure 2.1 Google Trends for Big Data
Table 3.1 Sample Regression Analyses
Table 3.2 Simple CapitalOne A/B Test Example with Hypothetical Data
Figure 3.1 Reis’s Book Cover Experiment Data
Figure 3.2 Tableau Interactive Data Visualization on How We Eat
Figure 3.4 Google Autocomplete
Table 4.1 The Four General Types of NoSQL Databases
Table 4.2 Google Big Data Tools
Table 4.3 Is Big Data Worth It? Hardware Considerations
Figure 5.1 Quantcast Quantified Dashboard