There's a Customer Born Every Minute by Vitale, Joe -- Read -- Imperial Library of Trantor

Index

Praise Title Page Copyright Page Dedication Epigraph Foreword Preface Acknowledgments Chapter 1 - Presenting... the Greatest Marketeer of All Time—P. T. Barnum!

The World-Famous Matchstick Guitar How Will You Survive? American Millionaire—Twice How I Discovered Barnum’s Secrets

Chapter 2 - P.T. Barnum’s Amazing 10 Rings of Power for Creating an Empire Chapter 3 - Bonus Chapter 4 - P.T. Barnum’s Amazing Mind-Set for Success

The Amazing Story of the Cardiff Giant Poe and Twain Pull Fast Ones This Hoax Started a War The Irina Hoax of 1997 The Joke’s on Barnum! The Story of the Ugly Fejee Mermaid The Elvis Mermaid The Fire Extinguisher That Caused a Fire Barnum’s Definition of Humbug Create Alliances for Profit How to Do It Who Else Can Benefit?

Chapter 5 - Attention! What P.T. Barnum Learned When He Was Almost Hanged

Mangin’s Great Secret of Success Attention-Getting Tricks Build Attention—with Bricks? Why Iranistan? The Violinist Who Played—Upside Down! Barnum Finds More Ways to Grab Attention Barnum Turns an Embarrassment into an Empire Houdini!!! The Power of a Challenge The Real Secret Barnum Shocks His Staff Are You Curious? Call Yourself Names You Can Count on This Hang from a Helicopter Start the Line Become an Audacious Idea Generator Ten Easy Ways to Grab Attention The World’s Oldest Formula Arrest Public Attention

Chapter 6 - Barnum Knew People Would Spend Their Last Nickel on This One Thing

What People Really Want The Great New Jersey Buffalo Hunt Create Fun Barnum’s Famous Museum How to Give Good Feelings to People Barnum or No-Name? Love Your Customers Let Employees Fight—on Stage! Barnum’s View of Customers

Chapter 7 - P.T. Barnum’s Secret for Making Unknowns Famous and Himself Rich

Barnum Gets Chilling News Lindomania Barnum Gets Respectable The Value of Publicity Elssler’s Secret Toilet Paper Ends World War I The Terrifying Bernays The World’s Greatest Hoaxer How to Get Free Publicity How Barnum Made News Forget Yourself Proactive Success How Ink Can Make You Rich Britney Spears Helps Me News Releases Lead to Fame Three Steps to Publicity How Barnum Turned Blackmail into Gold How President Bush Was Nearly Captured and Eaten

Introduced to Royalty You Can Meet Anyone Who Do You Know Who Knows____? Join the Cary Salon Dan’s Bake Sale Network Online with Only E-mail Balloon Flights and the Free Museum

Chapter 10 - How Barnum Purchased the Business of His Dreams with No Money

“Bind Me in Any Way” How Barnum Made Tom Thumb Rich Why Barnum Gave Lind More Money The Swedish Bikini Team “It’s All Negotiation” New Jersey Man Sells Brooklyn Bridge Getting Schools to Sell Products Trump Malice in Dallas Donkey Marketing “Friend Barnum, What Is Up?” Barnum Books an Unknown Juggler Barnum Gets Thunderstruck Barnum Renogiates to Win Barnum’s Friends Try to Rescue Him

Chapter 11 - P.T. Barnum’s Secret for Surviving Disasters and Tragedies

Barely Batting an Eye Barnum Gets Stunned Barnum’s Secret A Discovery at Barnum’s Grave Understanding Barnum’s Message Barnum’s Secret for Living at No-Stress Level The Power of Belief The King’s Magic Ring Barnum’s Daily Strength

Chapter 12 - How P.T. Barnum Wrote His Own Ticket to Success

The Greatest Marketing Tool on Earth The Barnum-Twain Queer Letters What Do Customers Keep Asking You? Barnum’s Bestseller

Chapter 13 - Bonus Chapter 14 - How P.T. Barnum Got Rich Right after Going Broke

Money Getting Defending Himself How I Gave the Talk of My Life Barnum’s Incredible Speaking Tips

Chapter 15 - Bonus Chapter 16 - How to Barnumize Your Business

A Fresh Look at Barnum’s Rings of Power You’re Not Barnum? Wear the Head of Barnum! Beware of Cannibals Who Attack You How to Image Stream The Borrowed Genius Procedure Barnum Tells Mark Twain His Key Secret

Epilogue Notes Bibliography Resources About the Author Index Special P.T. Barnum Bonus!