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Imperial Library
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Index
Cover
Title Page
Copyright
Dedication
Contents
Preface
1. The Origins of Modern Business Strategy Thinking
2. There’s No Such Thing as a Bad Industry
3. Why Are We In Business?
4. The Search for the Holy Grail of Business: Long-Term Profitable Growth
5. Do You Know What Your Strategy Is?
6. Getting Strategy Right
7. Creating Strong Brands
8. Brand Builders and Killers
9. What Makes Products Meaningfully Different?
10. Where Do Great Ideas Come From?
11. Strategies to Break Away from the Pack
12. Hitting the Bull’s-Eye
Notes
Index
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