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Index
Cover
Title Page
Copyright
Dedication
CONTENTS
INTRODUCTION
Part I: POPULARITY AND THE MIND
1. THE POWER OF EXPOSURE
2. THE MAYA RULE
3. THE MUSIC OF SOUND
INTERLUDE
4. THE MYTH-MAKING MIND I: THE FORCE OF STORY
5. THE MYTH-MAKING MIND II: THE DARK SIDE OF HITS
6. THE BIRTH OF FASHION
INTERLUDE
Part II: POPULARITY AND THE MARKET
7. ROCK AND ROLL AND RANDOMNESS
8. THE VIRAL MYTH
9. THE AUDIENCE OF MY AUDIENCE
INTERLUDE
10. WHAT THE PEOPLE WANT I: THE ECONOMICS OF PROPHECY
11. WHAT THE PEOPLE WANT II: A HISTORY OF PIXELS AND INK
INTERLUDE
12. THE FUTURES OF HITS: EMPIRE AND CITY-STATE
ACKNOWLEDGMENTS
NOTES
INDEX
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